Ruian Diamond Jewelry Store was established in 1994, and has always maintained good cooperative relations with diamond trading companies (affiliated to De Beers Group) and the World Federation of Diamond Exchanges. As the first member of the Shanghai Diamond Exchange, it has not only maintained a long-term technical cooperation relationship with the National Jewelry and Jade Quality Supervision and Inspection Center, but also established a technical cooperation relationship with the Belgian Diamond High Council and the American Gemological Institute. After 15 years of development, Ruian has become a group enterprise engaged in diamond import and export trade, diamond jewelry design and processing, diamond jewelry wholesale and retail, and diamond culture industrialization, and is one of the largest diamond distributors in China.
With its perfect storefront image, excellent service quality and good business reputation, Ryan has won the trust and recognition of countless customers and a high social reputation. He has been selected as "a famous brand in China's jewelry industry" and so on.
High quality diamond ornaments are the source of life for Ryan's rapid and steady development. The diamond ornaments operated by the company are all made of South African natural high-quality diamonds, cut in Belgium and inlaid in Hong Kong, and each product has been strictly inspected by the authoritative quality inspection department of the country.
Ryan's winning way mainly lies in the following aspects: first, the strong remote management ability of direct stores; The second is to fully activate the "value-added service" system and establish a customer service system of "all-round satisfaction and creating lifelong value for customers"; Third, on the basis of remote management of direct stores, open up franchise channels to promote the rapid growth of the company's performance.
China's jewelry industry has experienced a development process from state monopoly to gradual liberalization, from direct acquisition to factory introduction, from self-built branches to franchise chains, from centralized management to opening branches. Whether it's the first store in 1994 or nearly 200 stores in China up to now, Ruian Diamond Jewelry Store has been implementing the mode of remote management by headquarters and autonomous management by regions.
Because remote management requires a lot of investment in both manpower and financial resources, in order to ensure the lowest cost and the best performance, Ryan has divided the whole country into five regions for management since 2007. At the same time, the region has 22 sub-regions. Through detailed hierarchy, full authorization and quick feedback, all front-line problems of the terminal can be solved within 24 hours from the beginning to the final solution. In case of emergency, please reply within 4 hours.
Relying on strong remote management support, Ryan has made rapid progress in recent years. By the end of 2009, Ruian has established a domestic sales network based in Beijing, Shanghai, Tianjin and Chengdu, covering more than 20 cities in Northeast China, North China, East China, Southwest China and Northwest China. The number of stores in Beijing alone has reached 63, and its sales performance is among the best, and its market share has steadily increased.
Ryan also has a strong after-sales service system, and now has a professional sales service team of more than 65,438+0,000 people, and has opened a national unified service telephone number of 4007007099, with a special person on duty to serve customers 365 days a year.
With the continuous expansion of Ryan's scale and the continuous improvement of brand awareness, more and more people inside and outside the industry demand to join the construction of Ryan's brand. In 2008, on the basis of summarizing the successful experience of the remote management mode of direct stores and combining the successful management experience of other jewelry brands in franchise chain, Ryan began to develop franchise chain channels. By 2009, there were nearly 50 franchise stores in Ryan, and the franchisees spoke highly of Ryan's unique management style.
2009 China Jewelry and Jade Jewelry Guide
Ryan is more and more aware of his development strategy and vision. "Ryan only makes diamonds, so that all those who are eager to own diamonds can get satisfactory diamonds." Knowing his own goals, Ryan believes that the future belongs to those enterprises that dare to find their own problems and work hard to improve them. 20 10 and in the future, Ryan will appear in front of everyone with a brand-new look, offering consumers higher quality and more exquisite products.