The ideal shopping environment should provide consumers with convenient shopping conditions as much as possible, so that consumers can get the greatest satisfaction in this environment and get a satisfactory shopping experience after consumption, and tell other consumers about this good experience and spread the good service and good corporate image provided by shopping places. For jewelry stores, to achieve this effect, the layout of internal facilities, the service quality of sales staff and the service provided by the store must be of high quality. Only in this way can we attract consumers and leave them with a good shopping impression. The interior decoration of the store includes the arrangement of counters, the design of walls, floors and ceilings, and the mediation and control of internal lighting, sound, smell and humidity. Good interior decoration is very obvious to promote consumers' buying behavior and improve operating efficiency. On the one hand, he strongly stimulates the sensory organs of consumers, making them feel elegant, comfortable and harmonious in the process of watching and buying goods, and always maintaining a happy mood, thus promoting the purchase behavior; On the other hand, he can also make the sales staff full of energy, high spirits and enthusiastic service, thus improving work efficiency and service quality.