We can see this from the history of the Jews:
The history of Jews tells us that men work to earn money, while women use the money earned by men to maintain their lives, inherit culture and reproduce. The so-called commercial law is to sweep other people's money. Therefore, regardless of ancient times, today and abroad, if you want to make money, you must attack women and seize their money. So "keep an eye on a woman's pocket" has become one of the maxims of Jewish business.
People with above-average business ability will succeed if they target women in business. On the other hand, if you want to make money from men in business, it is more difficult than targeting women 10 times, because men can make money, but they don't take money at all. More specifically, they have no right to spend money. From this perspective, business for women is easy to do.
For example, shiny diamonds, jewels, rings, pins, necklaces, women's luxury dresses and high-end handbags are all accompanied by high profits, waiting for businessmen to operate. As long as the businessman grasps all this well, he will make money in his wallet. So you must master this in business. Only by touching women's hearts can business succeed.
Compared with each other, men and women have many differences in consumption. Take the daily spending behavior as an example. A man will spend 2 yuan money to buy things worth 1 yuan he needs. And a woman will spend 1 yuan to buy 2 yuan money, which is not what she needs. This difference implies that women can spend more money than men, which seems to be the gender of all men and women.
Thousands of years of business experience of Jews is that if you want to make money, you must first earn the money held by women. On the contrary, if a businessman wants to clean the money in a man's pocket and tries his best to "aim at a man", doing business is doomed to failure. Because it seems that all men will listen to women when they spend money.
Historically, many enterprises run by Jewish businessmen were aimed at women. Jewish businessmen aimed at this market and made greater profits than others.
The first "gift" Jews gave women was diamonds.
Israel does not produce diamonds, and South Africa is the world's main source of diamond raw materials, but Israel is the world's largest diamond processing place, with an annual turnover of more than 4 billion US dollars, accounting for more than 60% of the world's total diamond processing.
Strauss, the Jewish founder of Macy's company, was able to end his working career and become his own boss because he found that most lonely customers were women. Even if men and women go shopping together, the decision to buy is still in the hands of women.
Strauss grasped this opportunity accurately, and the first women's products franchise store opened on the streets of new york. At first, he dealt in fashion, handbags and cosmetics. A few years later, he increased his business in diamonds, gold and silver jewelry. He has six floors in Macy's Department Store in new york, four of which are women's products, and many of the other two floors are specially designed for women. Also a department store, Macy's profit is much higher than that of its peers.
"I stared at a large group of women," Strauss later lamented. "My shop assistants are staring at them."
Macy's company started from a small shop, and after more than 30 years of development, it has now become a world-class big company. This fact eloquently shows that "you can make a fortune by keeping an eye on women."
Keeping in mind "keeping an eye on women", Sato, who believes in Jewish culture, has become a master of the world's "women's business".
Dr. Sato began to open a department store in the bustling Ginza, Tokyo, but after two or three years of opening, the business has been deserted. To this end, he consulted a Jewish friend. This Jewish friend only gave him four words-"Keep an eye on women".
Back in his department store, Dr. Sato began to carefully observe the characteristics of customers, and really found the necessity of "keeping an eye on women": female customers account for about 80% of the total number of customers-even if men come to shop, they mostly shop for their wives or accompany them. At the same time, I found that most of the people who came during the day were "house sisters", and most of them came to work after 5: 30 in the afternoon.
Dr. Sato was so excited about this discovery that he targeted his business at women. He resolutely decided to vacate all business areas for female customers; Business hours are divided into two parts. Baida is aimed at housewives and provides household necessities such as clothes and kitchen supplies. In the evening, all the fashionable products for professional women are put on, which brings a vibrant atmosphere to the store and caters to those young women, such as expensive perfume, exquisite underwear, super mini products and so on. Only women's socks are dazzling, no less than a hundred kinds.
The new trick has had a miraculous effect. The number of customers in Dr. Sato's shop has increased rapidly, resulting in an increasingly insufficient business area. At this time, he made a decisive decision: this store specializes in women's underwear and socks.
Sato's women's underwear and socks franchise store will soon open.
Because of the variety and fashion of customers, especially the "material-saving" sexy underwear makes women more attractive, which meets the needs of Japanese women to attract their husbands or boyfriends by wearing revealing clothes at home. In addition, franchise stores also have price advantages, and Sato's store sells well at once.
Soon, Sato franchise stores set up distribution points all over Japan, and after one year, it reached more than 100, which basically guided the Japanese women's socks and underwear market.
Sato has accumulated rich experience in dealing with female consumers for a long time. He summarized the characteristics or weaknesses of female consumers as follows:
The original price 100 yuan is reduced to 98 yuan, and the three figures are reduced to double digits, so women feel much cheaper.
As long as an advertisement mentions that a manufacturer is holding a big auction somewhere, most women are willing to spend the fare in 20 yuan to buy something cheap 10 yuan.
● Three apples 60 yuan, most women know an apple 20 yuan; 50 yuan: Three apples. In order to know the price of an apple, most women often do some calculations.
● Women like touching more than men. A woman's touch is often manifested as a spontaneous behavior or a secret speculation. A woman will never make up her mind to buy clothes without touching or rubbing them. The same is true of other commodities. Women should also pinch unpalatable food with their hands to identify its quality. Exquisite goods are beautifully packaged in opaque paper bags, and women are often afraid to try to buy them.
● Instead of wasting your breath selling it to women, let women touch it, because women like their own personal experiences.
Sato also summed up the following nine laws to attract women when placing goods:
● Big things attract more attention than small things.
● Dynamic objects are more eye-catching than static objects.
● Bright colors are more eye-catching than dark colors.
A harmonious background color is more striking than a messy background color.
● The analogy of a circle is more eye-catching.
● People are more eye-catching than things.
● Foreign ones are more eye-catching than domestic ones.
● Being associated with customers is more noticeable than not being associated with customers.
● A woman's beautiful face is the most eye-catching. Men love watching, so do women.
The same is true of women's commodity advertisements.
Because of his concern for women, Sato became one of the most famous wealthy businessmen in Japan.
Today, "women's goods stores" and "women's streets" are all over the world. Jewish businessmen kept a close eye on the secrets of women's needs, which were deciphered by thousands of businessmen in Qian Qian, bringing them high profits and generous returns.