Li Siying, the founder and chief designer of Dachangjin, the first Korean jewelry brand, is the artistic inheritor of the family for three generations. She has lived abroad for many years, and her love for art and design is still engraved in her heart. Li Siying's extraordinary growth experience and life perception made her have a special liking for Da Jang Geum. Years of artistic accomplishment and understanding and grasping the spirit of Dachangjin have made the extraordinary road of "Dachangjin" jewelry. For Li Siying, Dae Jang Geum represents not only jewelry, but also emotion, a carrier based on faith and culture, and a wonderful work of art.
Li Siying is the soul of Dae Jang Geum jewelry culture. She not only works as a designer herself, but also cooperates with many famous Korean designers for a long time to make the products more perfect. Her unique design and exquisite details are indescribable, which has both unrestrained fashion in Europe and America and restrained elegance of oriental women. The combination of the two is vivid, from exquisite to luxurious, full of personality, as if everything is gorgeous.
Not indulging in luxury, yearning for low-key uniqueness, adhering to self-development and optimistic and positive attitude, these are the labels of Li Siying. Creating more perfect jewelry, making women more beautiful and confident, and making the emotion behind jewelry more profound in today's impetuous society are the original intention of Li Siying to create a great future, and also the life she yearns for.