From the second half of 20 14, "brushing the bill" gradually entered the public's field of vision, causing an uproar in various industries (especially Taobao) like naked women; However, a large group of people with high moral character are taking advantage of the situation. The more interesting phenomenon is that while cracking down on the bad behavior of "brushing the bill", they remove their skulls, get a spoonful of earwax and get a large bonus;
From 15, "brushing" has become a daily topic. Most e-commerce practitioners, no matter which platform sellers (whether they understand or not) participate in the "swipe the bill" national game and enjoy the dividends of each platform; Today, the rules of each platform are constantly changing according to the actual trend, and the technology of "brushing" has also entered a new height;
Since 16, most sellers have been dismissed (arrested or invalid), and this "brush" technology has returned to a few people.
I don't know when the "black search" surfaced; The extremely mysterious and tall black technology name makes more failed Taobao sellers and more Taobao novices who get rich overnight see hope again. A seller (or operator) who knows the principle will only touch the chrysanthemum and laugh it off, leaving it to toss.
In the market, you can search the information of "black search teaching" and spread the core principle of a great god "XXX". Frankly speaking, it is not inflow; Either eliminated or passed the ball. I can tell you responsibly that the technology of black search has been copied to the upstream circle of 300,000-500,000 (only popular categories);
Are you sure what you see is the final version of a great god's skill of making money and eating, which is shared for free and selflessly? Don't be ridiculous, grow up, don't try blindly, and don't make mistakes. You can't have both energy and money (you can study it a little, don't blindly believe it).
So, what I share today is just the tip of the iceberg; Just let you read the official, there is a basic prototype in your mind, and you will die when you know that this thing is playing (don't laugh at me, awesome gods).
So what is "black search"? "Black Search" is a brush. Pit making, natural search, guess your favorite brush! So how do you brush it?
Core thinking: traffic entrance+keywords+crowd (don't elaborate, so as not to be scolded; Generally, people with complete operational thinking can think of what it is); Secondly, the operation skill: PC+ wireless spiral three-day incremental method.
Let's take a look at the specific steps: (see the case of my apprentice and I exploding at the end of the article)
1, get a product, open the professional version of business personnel, crowd portrait, business;
2. Take out the "core keyword" corresponding to your product from the business consultant-market quotation-search term, and the better the match;
3. Input the core words into the crowd portrait-search the crowd, and then combine the opponent's picture+text evaluation to sort out and analyze the "deep crowd portrait";
4. Analyze the price, attributes, specifications and parameters of explosions in your industry over the years with industry analysis in business to see if your products correspond;
5. Measurement: drilling exhibition, through train single product promotion method, through train shop promotion method and in-store diversion method can be used;
6. Design the promotion plan of the explosion in the future 1 month, including: flow, conversion rate, list brushing, when the through train is involved, how to be creative, when to change the title, when to test and change the main map, through train map, etc.
7. Arrange the buyer's show+text comments, prepare the content of layout evaluation, ask everyone about the layout, and interact with the broadcast of the buyer's show and Weitao;
8, list the problems that may be encountered in the process of blasting, set up a backup plan;
9. Plan the content of the detail page, price evaluation, advanced scheme of title optimization, and elaborate design of five main pictures.
10, shaping who I am, who my customers are and why customers want to buy our products;
"So I summed up a formula that will explode."
Successful blasting = strong internal strength (vision+marketing planning)+awesome technology (through train, drilling exhibition, list brushing, latest search rules)+clear thinking (when to do what and how to solve any problems encountered)
Then, I will briefly talk about the normal operation mode of "black search" for reference only:
1.PC+ wireless
No matter how you want to increase or spiral; It doesn't matter. No need to match visitors, no need to transform any nonsense (think "core thinking" and realize it); And if you want a significant effect, please show it in "sales".
2. Keyword weight
Many friends will ask? What if I can't find the keyword? This has entered the core cognitive point of "black search".
Add your key words to the misspelled words.
◇ Store name plus what you want to focus on.
◇ Direct long tail keyword or super long tail keyword
Seeing this, I think of "business people". Why do so many words have search popularity? The conversion rate is 0, and the number of online products is 50 or even less. ...
3. The process of "black search"
◇ Baby on the shelves (I won't elaborate on the necessary trilogy of baby's internal skills, that's too basic), and make popularity through a certain 3-4 words; Remember, popularity is enough (anyway, that's how I played before I died);
◇ Overall popularity in the first three days (popularity needs to be converted into1);
Total sales on the fourth day (weighted by keywords)
Generally, molding takes 7 days, from 10 to 15 days; If you want to survive, you must have stronger experience in Taobao operation; After all, there are too many interlocking things to be cautious.
Why do many friends die quickly when they do "black search"? First of all, it doesn't have a complete set of explosive styles, which makes it easy to be impetuous; Secondly, the degree of resource matching is scarce and it is difficult to break out in a short time; Finally, it is insensitive to data feedback, which leads to the follow-up optimization can't keep up!