1. Company Profile
Shenzhen Yidalong Jewelry Co., Ltd. was established in June 1999 1. It is a comprehensive large-scale jewelry enterprise specializing in R&D, design, production and processing, wholesale, direct sales, franchise chain and supporting services for gold, platinum, gold inlaid jade and jadeite.
Italy Dalong Company has been adhering to the original design as the foundation of enterprise development and progress since its establishment thirteen years ago. From the initial platinum processing plant, it has gradually developed into a comprehensive enterprise integrating gold, platinum, gold inlaid jade and jade. The original design promoted the diversified development of the enterprise, founded two major jewelry brands, namely "Yali" and "EDL", and opened offices and retail stores in first-tier cities such as Hangzhou, Nanjing, Wuhan, Changsha and Shenzhen.
20 12 China jewelry yearbook
Headquartered in ShuiBertrix Industrial Zone, Luohu District, Shenzhen, the company has successively built and put into operation three large yellow platinum factories and a mosaic factory, covering an area of more than 7,000 square meters. The company has a huge elite R&D and marketing team, and designs differentiated products according to the brand characteristics of retailers to meet the needs of various customers in product characteristics and personality. "80C" fashion platinum, "tea" cultural gold and "ancient jade" personalized inlaid jade gold are milestones of research and innovation of Yidalong Company, which has also achieved good benefits in the market and reached long-term cooperation agreements with many first-line jewelry brands.
With the product development and brand development, Italy Dragon has made a series of proud achievements. The company has successively been elected as "Vice President Unit of China Jewelry and Jade Jewelry Industry Association", "Vice President Unit of Shenzhen Gold Jewelry Association", "Famous Brand of China Jewelry Industry", "Member Unit of China Gold Jewelry Association" and "Comprehensive Member of Shanghai Gold Exchange". The products developed by the company have also won numerous awards. In the 2007 China Jewelry Design and Production TV Grand Prix, the company won the Bole Award and the Excellent Organization Award, and the work "love birds" won the silver award for precious metal jewelry design and the second prize for precious metal jewelry production. 20 1 1 year, the company won the "Best Design Embodiment Award" and "Best Material Application Award" in the second national jewelry making skill competition. In 2004, the company was selected as "Quality Trustworthy Unit" by Guangdong Consumer Council, and was named as "Guangdong Famous Trademark" enterprise in the same year.
Italian Darron has always adhered to the development principle of "quality first, customer first" and the core concept of "R&D is king and innovation is the foundation", and gradually formed its own unique brand culture. After thirteen years of development, Yidalong Company has established a perfect production scale system, marketing channels and product technology R&D system, forming a good development pattern, and the current sales volume has shown a steady growth momentum. The market prospect of enterprises is very broad. The company will continue to build a one-to-one R&D strategy and sales model with first-class team, innovative technology and open pattern. Continuously improve product quality, improve brand building, accelerate brand promotion, rapidly expand sales network, improve after-sales service system, and increase the added value of Yidalong jewelry products. At the same time, we will further strengthen cooperation with jewelry enterprises at home and abroad to achieve the goal of * * * win-win upstream and downstream industries.
20 12 China jewelry yearbook
2. Innovation and achievements
Italy Dalong has always adhered to market orientation and original design since its establishment thirteen years ago, and has a comprehensive and systematic R&D team, which has developed and launched a series of best-selling jewelry series integrating culture and fashion.
In 2007, Darron introduced the "80C" concept platinum product. According to the personality of the post-80s generation, "80C" products combine Bohemian asymmetrical style with fashion elements, subverting the quite regular pattern of traditional jewelry, and making platinum jewelry show fashion personality with completely self-styled collocation.
"80C" series products require exquisite melting process, dense and fine car flower and smooth welding process. Therefore, the company specially developed a distinctive appearance composed of 26 letters and various patterns, and successfully applied for a patent, thus forming a close and distinctive overall culture with products as the core. As soon as the concept of "80C" platinum appeared, it quickly became the focus of attention inside and outside the industry, which set off an unprecedented trend storm in the whole industry, led Su Jin to change from the traditional R&D concept to fashion, and successfully promoted the further segmentation of the platinum consumer market in China. After market verification and consumer awareness, the brand awareness and reputation of Italian Dragon have been continuously improved.
At the same time, the company has made outstanding achievements in platinum, and put forward its own unique cultural marketing concept in the gold market. Tea Culture Gold was introduced in 2009, which opened a new golden age of the integration of culture and fashion. Black tea series adopts hollow design, which makes fashionable modern women show classical romantic style. What the product brings is the China culture with 5,000 years of fashion elements, which is the perfect expression of personality, charm and temperament. Tea-themed fashion culture gold series products are rich in styles and profound in connotation, involving gold series sub-series products with China traditional culture as design elements, such as Bao Tong, waist drum, hi, Fulu, nebula pendant, transshipment dragon, Zhu Fu, cheongsam and national costume elements. With its smart and compact form, innovative development concept and the idea of integrating culture and fashion, tea series has rapidly increased the company's gold market share and laid a solid foundation for the company's diversified development.
The good development of Topplatinum provides a strong impetus for the company's rapid development. On 20 1 1 year, the company began to develop fashion hetian jade series. Hetian jade culture is accompanied by the reproduction of the Chinese nation and has been passed down to this day. In the historical precipitation and changes, it has been integrated into the blood of China traditional culture and become an important part of China traditional culture. While inheriting the culture of China, Italian Dragon deeply explored the Hetian jade market and launched a series of "ancient jade" inlaid with gold. This series of products absorbs the long-standing Hetian jade culture in China, endows Hetian jade with innovative mission and fashionable personality style with novel and modern mosaic technology, and shows the splendid Chinese jade culture by combining the noble feeling of gold.
The ancient jade series of Italy Dalong Company is a classic handed down by the perfect combination of fashion and tradition. Handmade, special mosaic technology perfectly blends into fashion. Hetian jade exudes the new charm of fashion personality, which is a symbol of purity, nobility, gentleness, auspiciousness and tranquility. The passage of time, exquisite craftsmanship and unique visual taste give Hetian jade more charm and vitality.
3. Future development planning
China is an important jewelry producer and consumer in the world. Due to historical reasons, China's jewelry industry developed late and started in the early 1980s. In recent years, thanks to the rapid development of national economy and the increase of per capita disposable income, China's jewelry industry has shown a rapid development trend. According to the statistics of China Baoxie, the total annual sales of China's jewelry industry has been growing rapidly for many years. After reaching 250 billion yuan in 20 10, the total sales volume in 2010 reached a new high, reaching 380 billion yuan, up 40% year-on-year.
20 12 China jewelry yearbook
With the upgrading of residents' consumption structure, jewelry should not only meet the needs of maintaining and increasing value, but also meet people's artistic and spiritual needs, and meet the needs of pursuing fashion and showing personality and status. The new consumption demand will provide a new growth point for the future Chinese jewelry consumption market. The rapid expansion of Hong Kong brand enterprises in the mainland and the rapid development of foreign high-end brands in the domestic market have strongly promoted the process of jewelry entering the lives of ordinary consumers. At the same time, the entry of dominant brands has brought advanced management experience, flexible management mechanism, exquisite production technology, high-quality product display and advanced marketing concept to the jewelry industry, which has prompted jewelry enterprises to gradually enter the stage of brand operation and competition.
From the characteristics of the industry itself, the jewelry industry is the sunrise industry in the future. At present, many jewelry brands are enough to prove that there is still room for integration in industry concentration. As long as the industry capacity and growth space are large enough, companies with unique differentiated business characteristics will definitely stand out in the future. Italy Dalong experienced thirteen years of innovation and development, and formed a unique brand culture. From a single platinum research and development production, it has gradually entered many fields such as gold, gold inlaid jade and jade, and achieved a series of proud achievements.
In the next three years, the company will continue to increase investment in product R&D, further strengthen the construction and training of R&D team, adhere to market orientation, quickly and efficiently develop a series of fashionable and personalized new products that meet market demand, enrich product categories, improve product quality, expand market share, continuously explore new markets, and rapidly enhance the company's profitability. After professional market research, the cultural fashion market of colorful semi-precious stone jewelry is still blank. The company will gradually enter the colorful semi-precious stone market, integrate China culture and fashion personality into colorful semi-precious stone ornaments, broaden the company's product channels, expand the company's product variety and scale, take the oriental traditional culture as the creative source, and combine the fashion concept and the latest technology to bring cultural and fashion charm to all kinds of jewelry ornaments, and strive for the company's diversified, large-scale and comprehensive innovation and development.
20 12 China jewelry yearbook