The main price of a diamond depends on its quality, namely 4c: color, clarity, cut and size.
It has nothing to do with the brand, but it also has brand value. Vannilov is an e-commerce form and a luxury brand, so the price should be very transparent.
Diamonds, colorful treasures, pearls and other styles are exquisite and small, not as magnificent as gold shops, but with their own styles and characteristics, which are deeply loved by local young customers.
Of course, there are also customized projects for loose diamonds, and the price is also very real.