The major of "exhibition design" originated in Europe and rose in developed capitalist countries. The exhibition first entered the late Spring and Autumn Period in China. In order to meet the needs of people's daily life, shops such as gold shops, jewelry and jade shops, grain shops and silk shops have appeared in the city. In order to make it easier for customers to choose goods, carpenters were specially invited to make exhibition props and put the goods on them. At present, the professional group engaged in exhibition designers has been regarded as a "golden collar" abroad, but this industry has just started in China.

There is a French business proverb that even fruits and vegetables should be arranged artistically like still life paintings, because the beauty of goods can arouse customers' desire to buy. -The conclusion of psychological research shows that 83% of the information people receive comes from vision, 1 1% from hearing, and the other 6% comes from taste, smell and touch respectively. It can be seen that the direct influence of visual effects can not be ignored.