Chengdu Wenjiang Longfeng Jewelry Co., Ltd. founded the "Liuxi" jewelry brand on 1998, and began to implement brand integration in 2008 and large-scale expansion in 2009. The beginning of brand integration coincides with the global financial crisis. Liuxi Jewelry not only did not flinch, but took it as an opportunity for brand development. Since June 65438+ 10, 2009, 12 self-operated stores have been established in Dujiangyan, Shuangliu, Zigong, Ningxia, Yunnan and other counties and cities in Sichuan, and it is planned to increase to 50 self-operated stores in 20 10, with an annual expansion of 8 to 60 stores.
Different from the mainstream expansion mode of jewelry market, Liuxi Jewelry has always insisted on steadily expanding its brand with self-operated terminals and adhering to the development strategy of "based in Sichuan and radiating southwest" since its establishment. At present, there are more than 40 self-operated branches in the western and southern regions of China, which have considerable popularity and reputation and won the honor of "Famous Brand in China's Jewelry Industry". Liuxi Jewelry has won a place in the jewelry industry with 10 years of professional quality, forward-looking marketing vision and pragmatic pioneering spirit.