According to the detailed data of the financial report, the total revenue of Zhihu in the third quarter of 2002/kloc-0 was RMB 823.5 million, an increase of 16.5438+05. 1% compared with RMB 382.8 million in the same period of 2020. Among them, the advertising revenue was RMB 32 1 1 billion yuan, an increase of 38.9% compared with RMB 231/billion yuan in the same period in 2020. The income of paid members is 654.38+78.3 million yuan, an increase of 95.8% compared with 91/kloc-0 million yuan in the same period in 2020.
The income cost increased from 65,438 yuan+62.8 million yuan in the same period in 2020 to 398.6 million yuan in the third quarter of 2026.5438+0.
At the same time, the financial report also shows that in the third quarter of 20021.01.200 million monthly active users in Zhihu, an increase of 401%over the third quarter of 2020; The monthly average paid members reached 5.5 million, an increase of 109.9% compared with the third quarter of 2020. Gross profit was RMB 424.8 million, an increase of 93.0% compared with the third quarter of 2020.
According to Tianyancha's data, Zhihu was founded on 20 12 with a registered capital of11300,000 USD. The business scope of the enterprise includes technology development, technology transfer, technology consultation and technical services of computer software and hardware. Computer system integration; Computer technology training; Design, production, distribution and agency of advertisements; Engaged in the wholesale of electronic products, computer software and auxiliary equipment, knitwear, clothing, shoes and hats, daily necessities, cultural and sports supplies and handicrafts; Sell food, etc.
According to the data published in Zhihu's prospectus in March this year, the four main sources of Zhihu's income are online advertising, paid members, content business solutions and other new services, among which e-commerce and other businesses are listed as "other new services".
In July this year, Zhihu opened the new Weibo account of "Zhihu Wu Zhi" and simultaneously opened the official account of WeChat with the same name, and began to formally expand its e-commerce business. Open Zhihu APP and you will find at least three e-commerce portals.