Juicy Couture is a fashion brand in California, USA, mainly engaged in women's wear, men's wear, children's wear, sports and leisure wear, pet clothing, bracelets, watches, bags, perfumes and so on. It was founded by Pamela Skast-Levy and Gera Nash in 1995.

From 65438 to 0994, Pamela Skaist-Levy and Gelanash * * * jointly founded the brand Juicy Couture. At the beginning, Juicy Couture only designed comfortable casual sports women's wear, which was very popular on the west coast of the United States. Soon, with the street photos of stars wearing Juicy Couture women's clothes constantly exposed in entertainment news, the brand Juicy Couture has also become a favorite brand of American girls.

In 2002, Juicy Couture expanded its product line and its design field extended to men's wear and children's wear. At the same time, the women's collection also extends to bags, shoes and jewelry accessories.