First of all, we should start with the decoration of the store ... Every time we go to those decorated stores, we feel that it is appropriate to sell the goods more expensive ... Then we can improve the service quality and relax the psychology of customers' consumption, and the sales strategy is also very important. Personally, I think price war is the worst way of competition. In the final analysis, it is to sacrifice profits ... don't care too much about the price war of competitors. Of course, the premise is that you can't be much taller than your competitors. At the same time, guests should think that the goods in your store are better than those in other stores, even a little better. Also, as a businessman now, the sense of innovation is very important. It is also a very clever way of selling. As a jeweler, how to innovate depends on the mind of the landlord ... a suggestion for you is to set up a "theme" and make use of it. That is to say, jewelry is not classified by age (age is a taboo for women ...), but by the function of jewelry, that is to say, what a piece of jewelry is suitable for, what a piece of jewelry is suitable for, and how to wear clothes, so that guests can easily be guided by merchants in the direction of consumption ... Hehe, it is all my humble opinion, I hope it will be useful to you.