In this Double Eleven Carnival Shopping Festival, Taobao and Tmall set a sales volume of 57 1 100 million yuan, setting a new record again, with an increase of 58% over the previous year. 20 10 years is less than 10 billion,1,5.2 billion, 12,19 billion,13,362 billion, an increase of 4. 5 billion in four years. At the same time, the total sales volume increased throughout the year. In 2003, the total sales volume was only 227 1 0,000 yuan, but it rose to 654,380+0 billion in the second year, and broke through 12 years. Last year, it reached 654,380+0,540 billion, 70,000 times that of a decade ago. As can be seen from the above-mentioned digital changes, online shopping (Taobao and Tmall are just one of the whole online shopping platforms) is taking an increasing proportion in our daily consumption, which gradually affects and changes our lives.

On the surface, the increase in total sales is Alibaba's performance. In fact, it does benefit thousands of businesses and consumers. Ali only provides a platform for both parties (of course, Ali takes a commission from it).

Needless to say, the benefits of businesses, 57 billion yuan or10.5 trillion yuan, are real income of businesses. And consumers also get benefits, and this benefit is convenience. Sitting firmly at home and getting the goods you need (of course, the money has gone out) is an unimaginable good thing in the past. Convenience inevitably promotes the desire to buy. Imagine how much desire and patience you have to have to buy something if you run stovepipe. The reason why "pickpockets" fail repeatedly is because it is too convenient. A friend of mine bought a house in another place and needed to buy some household appliances. I originally planned to buy it in Beijing, but later I bought it directly in JD.COM. Then I wrote the address of the new house thousands of miles away and sent it directly, saving a lot of trouble and risk. Especially after the emergence of mobile transactions, it has greatly facilitated consumers and increased their desire to buy. This year's double eleven, mobile transactions accounted for 42.6%, 4.5 times that of last year (it can be seen that the fixed shopping volume is declining).

In addition, the new shopping methods also enhance the polite communication between relatives and friends. In the past, gifts were only used to express one's mind when visiting. Relatives and friends who are not in the same place of residence can only entrust others to bring or mail gifts. Nowadays, due to the existence of online shopping, it is very convenient to send paid gifts directly to relatives and friends.

Online shopping has also led to the birth and development of related industries (such as payment and logistics industries). As far as the express delivery industry is concerned, we didn't know there was such a business more than ten years ago, and now there are more than a dozen large express delivery companies. I live in a small neighborhood. There are two buildings with a height of about ten stories, 13 unit door. Boys who come to the community to deliver express delivery every day can be described as an endless stream. Those big express delivery companies (such as Shentong, Dayun, SF, etc.). ) Come the last two or three times a day.

The development of online shopping has also spawned some new and marginal businesses, such as purchasing and group buying. Now there are also some companies, such as Life Radius and Family Food Club. They combine the two businesses of purchasing and express delivery, purchase the goods you need within a certain business circle, and then deliver them to you, thus building a new bridge between merchants and consumers (only limited to supermarkets and catering businesses now).

In a word, the development of online shopping has greatly facilitated our lives. I remember when online shopping just started more than ten years ago, I forgot which unit or department it was. I once did an experiment: I found a few enthusiastic Internet enthusiasts, who were not allowed to go out, so I had to rely on the Internet to maintain their daily life. Therefore, these people work very hard, and just solving the single problem of eating stumps some of them. Either we can't find the relevant online stores (few at that time), or we lack the payment method, and then we can't deliver the goods after shopping. None of this is a problem now, let alone eating. As long as you like, you can buy anything you need online (even illegal items), and it can be delivered to you in a short time. It is no longer a myth that you can maintain your daily life without going out.

Of course, like other things, online shopping is not omnipotent, and there are still some items that are not suitable for online shopping, such as jewelry, antique calligraphy and painting. In addition, online shopping deprives some people (especially female compatriots) of the fun of shopping. Therefore, online stores will not completely replace physical stores, and online shopping cannot completely replace street shopping. The future must be a long-term coexistence of the two and a win-win outcome.