1, word of mouth: Chow Tai Fook is among the best in the industry, while Baijue Jewelry has a relatively poor word of mouth.

2. Product innovation: Chow Tai Fook has performed well in product innovation, and can produce jewelry that meets the public's wishes according to customer's needs, while Baijue Jewelry is relatively weak in product innovation, with average style and lack of innovation ability.

3. Price: The market price of Chow Tai Fook products is relatively low, while the market price of Baijue jewelry products is 756 yuan per gram, which is relatively high.

4. To sum up, Chow Tai Fook has performed well in word of mouth, product innovation and price, while Baijue Jewelry is relatively weak in these aspects. But the specific choice of which brand needs to be decided according to personal needs and preferences.