First, the concept of sales.
When counter salespeople face potential customers, every salesperson should do the following four things:
1, smile.
2, the instrument is clean and tidy.
3. Pay attention to each other's words.
4. Recommended added value of goods.
5. Find the most fashionable and concerned topics for consumers to attract them.
Second, understand the characteristics of goods.
As a salesperson, the purpose of knowing the basic knowledge of goods is to help customers build their confidence in buying and promote sales.
1. Explain to customers the value of jewelry and jade and the safety of recycling the world's first package;
2. Explain to customers that the characteristics of goods are valuable advantages.
Third, know your customers.
1, the main obstacles for customers to buy:
(1) Lack of confidence in jewelry.
(2) Lack of confidence in jewelers.
2. Customer type: Knowing what kind of customers are is the basis of doing business with customers. To understand customers, we can start from these aspects.
(1) Observe carefully (2) Talk and listen.
3. Customers' purchasing motivation
4. Customer's purchase process:
(1) generate desire (2) collect information (3) select goods (4) make purchase decision (5) evaluate after purchase.
Common sales terms
As employees of jewelry stores, using standardized and professional common sales terms can not only establish brand image, but also establish customers' purchasing confidence. Therefore, every clerk is required to use the following common expressions.
1. Greeting when customers enter the store: "Hello!" "Good morning!" "Welcome!" "What do you need? what can I do for you? ) ""Please feel free to look around. " "Just a moment, please." "I'm sorry to have kept you waiting." "Welcome next time, goodbye."
2. Professional terms when displaying goods:
(1) Introduce jewelry terminology: ABC goods, etc. Who can add value?
(2) Common sales terms to encourage customers to try on.
(1) This Yu Pei is a natural A product, and the price is particularly suitable.
These are the new styles in our shop. Please have a look.
(c) These models are classic wedding ornaments. You can try.
This style suits you very well.
You have a good taste. This is the most popular style this season. You might as well try.
(f) All the jades sold in this shop are genuine jade, so we will pay 20 yuan for the fake jade.
There are hundreds of styles in our shop. As long as you choose patiently, there will always be something suitable for you.