At present, there are nearly 200 direct stores in more than 30 provinces and cities across the country, forming a terminal network with Guangdong, Tianjin and Jiangsu as the core and widely distributed in Beijing, Guangxi, Guizhou, Yunnan, Hunan, Hubei, Sichuan, Hebei, Shanxi, Liaoning and other provinces and cities. In early 2008, Diamond Family established a Belgian branch in Antwerp, Belgium. The sales network of Diamond Family has spread all over the country. In the future, the network will be extended to the Far East, Hong Kong, Singapore, Malaysia and other regions.
Diamond Family attaches great importance to the integration of global resources in the upper, middle and lower reaches, and has established cooperative relations with diamond business partners in South Africa, Israel and Belgium, and opened cooperative factories in Hong Kong, Shenzhen and Guangzhou. Rich upstream resources, excellent processing technology and strict international quality management system ensure the excellent product quality of Diamond Family.
Diamond Family has a sincere and United diamond team, which can provide more professional and caring services to customers and make great efforts in the fierce market competition. The Diamond Family has always adhered to a simple employment strategy. Talents are mainly cultivated by themselves. Managers are mainly trained and selected from grass-roots employees, and a "green military camp" is set up to train high-quality terminal professional management talents. Diamond Family always adheres to the principle of "those who are able to go up, those who are flat give way, and those who are mediocre get down" to assess talents and provide unlimited development space for outstanding talents.
Constantly innovating design technology is the direction that Diamond Family is committed to. Diamond Family employs French and Hongkong designers. The design elements not only contain rich, warm and romantic European and American customs, but also have elegant, graceful and warm China charm, combining Chinese and Western styles. With novel design style, uniqueness, agility, unique taste and charm, it has become a leading brand leading the trend of diamond and jewelry market in China and enjoys a high reputation in the industry.
In 2005, she designed and sponsored the "55th Miss World China won the third place" and the "2005 World Top Supermodel Competition", which were outstanding in beauty and attracted the attention of a large number of fans and consumers. In 2006, a series of activities were held, such as "Diamond Baby Cheers for the World Cup", "2007 Diamond Jewelry Fashion Trend Release", "Double Happiness Century Wedding Exclusive Sponsor", "Walking into Lhasa School in Tibet to offer love" and "Love Guangzhou Bright Night Diamond Family Auction", which made the diamond family deeply rooted in the hearts of the people. The 1st and 2nd Golden Goat Wedding Carnival, Miss Cover Girl in 2007 and 2008, Southern Grand Prix Award Ceremony specially invited by Diamond Family, China Finals of 19th World Supermodel Global Tournament, Diamond Family Golf Elite Invitational Tournament in 2009, Fashion Wedding in 2009, Fashion China List, ELLE Fashion Festival, etc.
During this period, Diamond Family cooperated with brands such as HSBC, Bentley, Mercedes-Benz and UnionPay to hold fashion salons and celebrity parties for high-end people, invited top models to perform new diamond trends, and held hundreds of dazzling diamond fashion shows for social elites and fashion upstarts every year. Diamond family has become a diamond brand deeply loved by big-name stars. Jet Li, Lu Yu, Jiang Peilin, Eva Huang and Olympic champion Luo Xuejuan are all loyal supporters of the brand.
At the same time, Diamond Family sponsors a large number of social welfare activities or directly participates in charity every year.
In 2007, Diamond Family donated the diamond tag to Jet Li One Foundation for charity sale, and all the proceeds were donated to China Red Cross Society.
In 2007, Diamond Family donated a valuable diamond platinum pendant to Jet Li One Foundation as a charity sale, and all the proceeds were donated to China Red Cross Society. This round pendant, about 1 yuan coin, consists of platinum, diamonds and sapphires. Adopting the most advanced diamond inlay technology in the world today, the front is inlaid with 500 diamonds, and the sapphire is inlaid into the LOGO pattern of "One Foundation", which is exquisite in craftsmanship and extremely valuable.
In 2008, Diamond Family donated hundreds of thousands of yuan to build two Diamond Family Hope Primary Schools in poor areas of Shenyang.
After the Wenchuan earthquake, Chen Xiaofeng, the chairman of the board of directors, immediately led a personal donation to the disaster area, and all employees of Diamond Family also raised funds to donate a lot of money to the disaster area, showing a strong sense of social responsibility and warm love in the face of the disaster.
In July 2009, Chen Xiaofeng, the chairman of Diamond Family, revisited his hometown to continue his journey of love and donated a lot of teaching materials to Hope Primary School.
In August 2009, Diamond Family Charity Foundation was established with the aim of "making love everywhere". The Foundation will systematically and continuously engage in charitable activities, and the main project is to help out-of-school girls return to school and grow up healthily and happily.
In September, 2009, Diamond Family Charity Foundation launched "Gathering Love" to teach in the west. At present, 80 volunteers have been sent as the first batch of teachers to teach in poor schools in Sichuan, Shaanxi, Guizhou and Gansu for one year.
On June 5438- 10, 2009, the Dandelion Project initiated by Diamond Family was officially launched.
From June, 5438 to February, 2009, the "Dandelion" charity diamond ornaments jointly created by Diamond Family and the world's top fashion magazine "ELLE" were officially listed, and all the proceeds from the charity sale of diamond ornaments will be donated to the Diamond Family Charity Foundation to help out-of-school girls with artistic talent.
On February 20 10, Guangxi Diamond Family Hope Primary School officially started construction. ...
At the same time, through a series of loving activities, such as studying in Sangzhulin Primary School in Lhasa, Tibet, actively participating in the charity auction in Yangcheng tomorrow night, sponsoring and providing 39 pairs of wedding diamond rings with a value of 10,000 yuan for the new couple in the "First Golden Goat Wedding Carnival in 2007" and "Double Happiness Century Wedding", the love of the diamond family spread all over China, which reflected the pursuit of truth, goodness and beauty by the diamond family and the sincere contribution of the enterprise to the beauty of customers and the kindness of employees.
Diamond Family's honest management and professional service have been recognized and supported by consumers and won many awards. It has been awarded the first choice brand in China diamond and jewelry market, the famous brand in China's jewelry industry, the most satisfied brand for consumers in China's jewelry industry, the most influential brand in China's jewelry industry, the first brand in diamond sales, the famous brand in China, the top ten marketing benchmark enterprises in China and the year 2000.