1, corporate image, publicity! Mainly the purpose of advertising! The production technology of customized wine is more expensive than ordinary production technology, but customized wine appears. The reason is that consumers decide the direction of production, and such products will appear when there is such demand.

2. As stated in the report, the personalized fire demand has promoted the emergence of Industry 4.0. Products will eventually change quietly with the improvement of living standards. Custom-made wine is a kind of "one-on-one" quality service product, which means that wine enterprises tailor drinks with strong personal style for customers from the perspective of quality and image design according to their specific needs.