1.CPC charges by click. At present, the price of a CPC in Tik Tok's information flow advertisement is 0.2 yuan, that is, the user clicks on the advertisement link put by the advertiser, and Tik Tok's advertising system will charge the advertiser the advertising fee of 0.2 yuan.
2.CPM billing method, only once a thousand times. The price of CPM for an information flow advertisement varies from 4 yuan, that is, advertisers choose to charge according to exposure, and Tik Tok charges advertisers an advertising fee of 4 yuan for every thousand exposures.
3.CPT charging method refers to placing advertisements at any time within 24 hours. Users can see advertisements as long as they open Tik Tok APP during this period, and only charge once no matter how many times the advertisements are displayed during this period.