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What does Evergrande mean for the real estate market?
First of all, it has greatly hit the confidence of investors. Real estate giants like Evergrande are all at risk of debt default, which makes many institutional investors cautious or even pessimistic about the real estate industry. In the eyes of investors, the real estate industry is no longer a "cash machine", and it is very likely that it has become a "money breaker".

Second, it has a great negative impact on the upstream suppliers of real estate. The real estate industry has a wide industrial chain and many industries are involved in the upstream. The risk of Evergrande's debt default has intensified, which means a lot of bad debts for upstream suppliers. Those enterprises that have been attached to Evergrande for a long time will also be mired in the quagmire with Evergrande.

Third, it will have a strong impact on market expectations. During the hot period of real estate, the whole people look at real estate, and real estate giants like Evergrande are highly sought after. Investors and property buyers are positive and optimistic about real estate, and almost everyone thinks that buying a house is "lying down to earn money".

Evergrande incident has sounded the alarm for development enterprises, which can be said to be a lesson. In the era of rapid growth, there will be too many steps and it will be easy to pull. ...

Because such a good development in the past belongs to the dividend era, it will always return to the root and become a simple cause, which is unbearable for everyone. This may be the normal state of our future. Therefore, before all kinds of changes, the most basic and core business development has become holding sales and holding operations, rather than a flash in the pan because of profiteering industries. A few years ago in Guiyang, two or three people went to develop millions of projects. If the product quality, marketing ability and operation are not good, it will become bad debts, especially hurting the confidence of the market and consumers. Therefore, it is still necessary to refine management and improve quality, so that the extensive management of enterprises will become fine and the real estate industry will become formal and formal.

Because to solve people's problems, industrial problems and economic problems, we only need to solve people's problems, but people's problems have really been solved, because the real estate industry is in an iterative process of upgrading, and there will be many problems on the way, such as market turmoil, enterprise closure and industry downturn. This is inevitable, but after iteration, people's livelihood can be solved, industries can be solved, and the economy can also grow positively, that is, a blue sky. If you want to know more, you can read the article before Still Water: The winter of real estate is coming! What is the market trend? )

Regardless of whether the industry is Evergrande or not, it is actually the same sequela created in the era of rapid growth. There are ups and downs in any industry, which requires us to constantly optimize in the industry, realize lean management and broaden the industry track. This is an eternal topic.