On the morning of February 3rd, 200212002, Dior official Weibo released a brand-new high-end jewelry series advertisement with Zhao's wonderful interpretation, officially announcing that she became the brand's jewelry ambassador in China. She also became the brand's first star with a double title. I still remember when Zhao Gang became the ambassador of Dior brand image, many people on the Internet criticized her for her lack of fashion sense and found it very rustic. However, in recent years, with the continuous improvement of his temperament and the proof of his own strength, Zhao himself has also been recognized by the brand, not only retaining the previous endorsements, but also increasing the endorsements of jewelry series. So, Zhao, how can she win this honor?

High traffic and commercial value For a brand, good traffic and high commercial value must be a very important part of its choice of spokesperson. After all, brands also hope to increase sales and performance through the stars themselves. Zhao is undoubtedly satisfied with this. Even when she was closed to her children, her topic was always high, and her business resources after her comeback were always good, and she received several scripts. The loyalty of its fans is also very high, and its online traffic and topics have always been in the top few.

Good reputation, few negative news. In this era when big melons can break out at any time, brands are also very careful when choosing spokespersons, because if they are not careful, it is very likely that the brand will fall into a state of perdition, just like the Zheng Shuang incident some time ago. Just now, the official announcement endorsed Prada. As a result, all the black materials exploded in a few days, and the brand image was greatly affected. However, Zhao debuted for many years, and there was almost no negative news. He always appeared in front of people with the image of positive energy. This is undoubtedly a very good factor for the brand, and Zhao himself has always spoken with strength and has excellent works, so his reputation is also very good and his evaluation in the market has always been good.

The sense of fashion is getting better and better, adding points to your image. For luxury brands, fashion sense is absolutely an indispensable part. Just like when Zhao Gang started to speak, she suffered a lot of negative comments because she was scolded for her lack of fashion sense. However, since Zhao changed her stylist, her fashion degree has increased at a speed visible to the naked eye. It can be said that the image of the earth has disappeared in the past, and what stands in front of us is a fashion flower full of fashion sense. With such strength guarantee, it is the best guarantee for the brand, so there is no doubt that you can double endorse the brand!