In the customization content, some focus on the customization of wine packaging, some focus on the customization of wine quality, or both. Customers who customize wine packaging can enjoy personalized services such as bottle appearance, greeting and lettering. Customized wine customers can enjoy personalized services such as unique wine recipes and brewing years.
Why do you want to make custom wine?
As a vivid carrier of corporate brand image, it can promote corporate brand deeply and continuously, and the brand memory of the audience will last longer under the dual stimulation of vision and taste, and the communication effect will be better. As a wine for corporate hospitality, it has enough momentum and face, can fully display the strength of the enterprise, leave a deep impression on customers, and contribute to the success of business negotiations.
As a gift for customers, the good memory of wine will last forever, and the corporate brand will spread in the word-of-mouth of customers with mellow wine to enhance the brand reputation. As the wine of employee welfare, it intoxicated the care of employees, increased the sense of identity of employees, enhanced the cohesion of enterprises, and fueled the development of enterprises.
As a wine for corporate celebration or commemoration, drinking custom-made wine at the moment of celebration gives you a sense of pride, and professional customization has a more sense of identity. As a means of resource integration, in exchange for the resources needed by enterprises. Enterprise-customized wine has the characteristics of uniqueness and scarcity, and its price is determined by the enterprise itself! Enterprises can use customized wine to replace the resources needed for enterprise development, such as advertising media and jewelry. , reduce the marketing cost of enterprises!
Reduce the expenditure cost of liquor consumption in enterprises. Enterprise-customized liquor is directly customized to manufacturers, which effectively reduces the channel links in sales. On the basis of the same quality liquor manufacturing cost, manufacturers have no sales cost, which can give enterprises more profits. Custom wine has become synonymous with high-end gift wine. On the basis of mass production, customized wine takes each customer as a separate market segment, and carries out market portfolio according to the specific needs of customers, so as to meet the specific needs of each customer and tailor it. In the gift wine market, the scarcity, artistry and complexity of customized wine determine that it is synonymous with high-grade gift wine at birth.
Customized wine should be meaningful.
Ritual wine is the carrier of feelings. Any gift wine expresses the special intention of the giver, or rewards, or asks for help, or contacts feelings and so on. Therefore, the choice of customized wine must conform to the giver's mind, so that the recipient feels that your gift is unusual and precious. Therefore, when choosing gift wine, we should consider its ideological, artistic and commemorative factors, and strive to be novel and unconventional.
Clear the target of wine delivery
According to different personality, status and taste, the customized wine is also different. In fact, the best custom-made wine should be selected according to each other's hobbies, which is meaningful and of extraordinary quality. A person with strong enterprising spirit will be satisfied if he can send some customized wine with the meaning of "flying forever" or "making great achievements" or "succeeding in one fell swoop" on his birthday or festive day. The target is a businessman, who wants to send some customized wines with the symbolic meaning of "rich financial resources" and "prosperous business". For enterprises, custom-made wine can better reflect the company's unique care for the recipients, and it is particularly important to choose custom-made wine carefully, especially for important corporate public relations customers.
Appropriate time interval for sending customized wine
The time interval of sending customized wine is also very particular, the frequency should not be too much, and the interval should not be too long. If you often send wine, the purpose of giving gifts is too strong. In addition, reciprocity, people also want to return the favor. Generally speaking, it is appropriate to choose important festivals, celebrations and birthdays to send wine. Sending wine is not abrupt or empty, and receiving wine is comfortable, which has the best of both worlds.
Custom-made wine is moderate in weight.
Generally speaking, gift wine is too weak and meaningless, and it is easy to be misunderstood as looking down on each other, especially those who are not close. And if the gift wine is too weak, it is more difficult to ask others to do something, and the chance of success is almost zero.
Custom-made wine, as a gift wine, itself is synonymous with high-grade. However, gift wine is too expensive, which will make people who accept gift wine suspected of accepting bribes, especially for superiors and colleagues. Except for some people who love to take advantage and are bold, most people are likely to decline politely, or pay even if they accept it, or try to return the gift in the future. If the other party refuses, your money has already been spent, and it's useless to keep it, which will cause a lot of trouble. As most people often say, "spend money to find guilt", why bother? Therefore, take the other person's pleasant acceptance as the scale, and choose the appropriate customized wine.