I don't know if all male compatriots have the experience of buying bags for their girlfriends and wives. If so, you will know the price difference between the classic model and the limited model. A limited season color scheme may cost thousands or even tens of thousands of yuan.

Even if not, male compatriots must have heard a little about limited-edition models, such as "Darth Vader Edition" and "Aurora Color". These limited edition color schemes that sound handsome often sound "expensive".

To make matters worse, did you eat raccoon noodles when you were a child? Have you ever drawn the water margin card? At that time, everyone knew that the most difficult thing to smoke was not Song Jiang in Timely Rain and Classical King Tota, but Into Yunlong Gongsun Sheng. Because "Into Yunlong Gongsun Sheng" is a legendary limited edition card, whoever has such a card around him, no matter how fashionable his childhood is, will say that the collection value of this card has reached 20,000 RMB-this is the charm of limited edition.

There are indications that the word "limited edition" is often associated with price increase, but there are always people who are willing to break the tradition, such as ——DS, a luxury brand in the legal system.

DS7？ 202 1 Early Spring Limited Edition "Unpacking"

Two days ago, in Jie Fangbei business district, a giant jewelry box was located in front of the Jie Fangbei Monument, and luxury stores such as GUCCI and CHANEL around the business district echoed it from a distance, which made passers-by more curious about what fashion items were in this giant jewelry box.

When unpacking is officially started, DS7? Early spring limited edition 202 1 shines in the light and shadow flow. Although there is a car in the jewelry box, in my opinion, it is not an exaggeration to call it a "fashion item".

Since the brand DS entered the China market, I have been fascinated by its unique design. Three friends around me chose ds because of my Amway. Especially? The appearance of DS7 pushed my "blind" worship to the peak. Friends who know me know that I only have two brands-Mazda and ds.

Of course, although the sales of these two brands in China still have a lot of room for growth, in my opinion, it is this niche positioning that makes them unique.

The model unveiled in Jie Fangbei this time is DS7? 202 1 early spring limited edition, the new car has been upgraded on the basis of Montmartre edition, and the elegant and fashionable interior of Bordeaux Red Opera House has been adopted, further enhancing the luxurious atmosphere and comfortable experience of the cockpit.

In my impression, this should also be the first time that DS has introduced a combination of red body and red interior. Of course, the new car not only brings about changes in color matching.

As a limited edition in early spring, the new car not only retains the famous French high-performance sports watch brand B.R.M, but also specially introduces DS? The R 180 electric flip clock designed by B.R.M, as well as the classic seamless technology and advanced NAPPA leather, make the overall interior full of luxury and upgrade the seat configuration.

Compared with Montmartre version, only driver's seat 12-way electric adjustment (8-way seat adjustment and 4-way lumbar support adjustment) is supported, DS7? 202 1 early spring limited edition upgrade support 12 electric adjustment front driver and passenger.

It's a pity that I didn't add the seat massage function of the opera version, and I personally like this function. Especially in long-distance driving, it is particularly friendly to people like us who have been sitting for a long time with waist injuries. During the daytime test drive of the model opera house, I have massage function almost all the time.

However, it is understandable that as a limited edition model in early spring, it is extremely conscience to upgrade the seat configuration. After all, the price of Montmartre edition is 249,900, but the price of limited edition in early spring has not increased. It is also lower than the price of the Montmartre version, with a price of 229,900. It can no longer be described as increasing quantity without increasing price, but it really belongs to increasing quantity and lowering price.

Opportunities and challenges of DS

In fact, I believe that many friends who know cars, like me, appreciate ds brand models very much. Let's not talk about exquisite and luxurious workmanship. Just talk about the real configuration such as night vision function and magic carpet suspension, which can really bring leapfrog enjoyment. Moreover, I have participated in so many test drives, and every time I get off the line directly from the factory and get on a car, only the DS model can really make me feel that there is no smell, which is extremely rare.

But as we all know, there is no need to hide that there is still a lot of room for growth in domestic sales of DS. Some people say that it is the marketing problem of DS, while others say that DS suffers from diaosi (short for DS).

But in fact, in my opinion, whether it is to let Sophie Marceau endorse the brand tonality or the abbreviation of DS name, there is not much problem. After all, even among luxury goods, LV's bag is nicknamed "donkey bag" by netizens, and YSL has a grounded name in China-Yang Shulin.

So in my opinion, simply speaking, our consumers have some problems in choosing vehicles. There are many good models of French cars, but Dachuan DS is also popular. The fundamental reason is that most domestic consumers still look for German and Japanese brands.

In fact, this has a great problem with the healthy development of domestic automobile culture. Most consumers have no sense of judgment and choice. When buying a car, I am more knowledgeable. I would rather choose Japanese and German brands at a higher price than formally improve domestic brands and equally excellent legal brands.

Of course, DS also has some serious problems. For example, at present, the layout of 4S stores is too small, which makes many consumers unable to understand new cars, let alone test drive. In addition, the lack of 4S stores will directly affect the user's car purchase and maintenance experience, which is one of the reasons why many people choose to give up buying DS models.

However, the reason for this is a "cycle" in my opinion. Because fewer people buy cars, DS naturally doesn't have so much money to expand offline sales channels. Now DS can only expand the layout of 4S stores step by step, gradually rebuild the brand influence and cause more radiation.

In addition, as far as DS7 is concerned, I admit that it is a good car, but the core problem is that the engine of 1.6T makes many consumers flinch. Although the high-power version of this 1.6T engine can squeeze out 2 15Ps horsepower and 300n·m peak torque, it is not inferior to most 2.0T engines on the market. The actual driving experience is also excellent, the sense of control is sufficient, and the fuel economy is also taken care of.

But the real problem is that many consumers are habitually discouraged from seeing the 1.6T engine, and have no in-depth understanding of the engine technology, let alone the real test drive.

Therefore, I personally look forward to the DS7 being able to join the hybrid model disclosed before, or adding this more mainstream 2.0T engine to the new model in the future. I believe it will greatly increase the sales of DS.

Fortunately, at present, the domestic automobile market and automobile culture are constantly improving, and more and more young people have become the main consumers of the market. I believe there will be less and less prejudice against French cars. What DS should do is, as always, adhere to the sense of design and quality assurance, and do a good job in products. On the premise of slightly improving the product strength, it is not the same to change from a small crowd to a hot sale. It is out of the question. ?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.