Advantages and disadvantages of the promotion of WeChat friends circle With the continuous development of today's society, everyone is pursuing the short-term effect of launching, but the launch of friends circle is an exception. As early as the launch of the circle of friends, some insiders pointed out its influence. The first thing to bear is that the launch of a circle of friends may reconstruct the launch of traditional media brands. Facts have also proved that after the launch of the circle of friends, not only the brand launch, but also the performance launch turned to the WeChat camp. More and more brands such as bags, wine tours, sportswear, jewelry and diamonds appear in the circle of friends. Among them, there are big users who dominate the screen in the TV era, and there are also luxury brands that are not easy to wear by their worth. Initiating a circle of friends has the following advantages: accurate reach: take the initiative to appear in your friend's circle of friends to initiate originality; Initiating a circle of friends is similar to original content and can experience deep interaction; Initiating a circle of friends can leave a message directly, and the interactive marketing is closed-loop: it can track the promotion purpose and effect of the official account of WeChat, such as attention, leadership and collection of customer funds; What are the benefits of getting the delivery effect in real time and adjusting the delivery of creative friends circle in time? How to launch a circle of friends: First, the launch of a circle of friends shows the location advantage. Every day, in the fifth dynamic when WeChat users brush their circle of friends, because it belongs to the dynamic and original nature of friends, the word "advertisement" is marked in the upper right corner. When users are reading, pictures and words can often catch users' eyes and let them catch key information. This method is one of the few promotion forms in the field of marketing, which makes the promotion information of merchants more intuitive and enhances the publicity effect. Second, the circle of friends has various forms of delivery 1. Customized brand promotional pictures II. Support to jump to WeChat official account graphic message 3. Support to jump to customized H5 page. H5 page support includes commodity information display, user information collection, WeChat official account attention, brand \ e-commerce external link, APP download and other forms of use. Third, the circle of friends is accurately positioned. You don't need to add friends, you can show the launch to the WeChat circle of friends around you, and you can also set the area, the gender, age, hobbies and marital status of the people around you. And carry out accurate targeted delivery function, so that your product promotion and creativity can be put in the right time, appear in the right form in front of the right people, and accurate customers are under control. The company can help enterprises to promote brand image in 940 million WeChat circle of friends, which is massive and accurate, making marketing get twice the result with half the effort! Local promotion of friends circle is a network promotion method with paid and effective access. With a small amount of investment, we can bring a large number of potential customers to the enterprise and effectively improve the sales and brand awareness of the enterprise.