Enterprises have different degrees of involvement in event marketing, and some promote their products and services to the market through sponsorship activities; Some obtain government resources through joint activities with the government; Some companies tailor special events for themselves, release new products, increase sales and strengthen corporate image; Most international luxury goods enter the China market through event marketing.
Development direction:
First, from the perspective of the subject of marketing, enterprises are the main units of marketing, generally traditional marketing. Of course, traditional marketing is not the only subject of marketing. For example, the development of various organizations and individuals is also the main unit of marketing.
Second, from the perspective of marketing objects, the marketing objects of enterprises are no longer single products and services, but various valuable things that can be effectively used.
Thirdly, from the operation mode of marketing, marketing is no longer a simple traditional marketing mode, but a mixture of contemporary marketing modes, such as popular network marketing, telephone marketing, wireless marketing, voice marketing, OAO, membership marketing and so on.
Above content reference: Baidu Encyclopedia-Marketing