1. Different business contents: Cuihua Jewelry mainly deals in jewelry, including high-grade jewelry and high-value jewelry with fashionable design style, such as diamonds, emeralds, pearls, etc. Cuihua Gold Store mainly deals in precious metal products such as gold and silver ornaments.

2. The business model and product characteristics are different: Cuihua Jewelry is mainly high-end jewelry with fashionable and luxurious design style, mainly including high-value gems and jewelry ornaments such as diamonds, emeralds and pearls, while Cuihua Gold Store is mainly precious metal products such as gold and silver jewelry, which has high collection value and appreciation space.