Copywriting consists of title, subtitle, text, advertising language, advertiser's name, communication, etc. Requirements, concise language, easy to remember. Standardize the content and point out the theme. Use the "nine-square thinking method" to conceive the structure of PPT for planning or speech. Use the "point expansion method" to expand according to the characteristics of goods. Using "three-stage writing", the first paragraph focuses on the sales words of the full text, the second paragraph explains the characteristics of the goods, and the third paragraph strengthens the sales advantages of the goods. When writing a copy, we should also pay attention not to ignore the company strategy, user perspective and commodity strategy.
Copywriting can't come out at any time through divergent thinking. But on the basis of a certain methodology, it is systematically developed and then produced. If you want to write a touching copy, you can start with decomposing product attributes, analyzing target users, usage scenarios and competitors. Only by understanding the attributes and characteristics of your product can you know which feature of your product this copy should highlight.
When you know your target users, start with their personal attributes, work occupation and family situation, make a comprehensive analysis of users and find out what features users are interested in. The same user has different requirements for products in different usage scenarios. Only by identifying the products of competitors can you identify the points that highlight the differentiation of your products. Product characteristics require the creator to connect with what is already in the user's mind, highlight the benefits that can be brought to the user and arouse some emotions of the user.