According to the market rules, diamonds should be cheap, but a diamond company bought the largest diamond mountain on earth and almost monopolized the diamond market. From diamond mining to processing to sales, it is strictly controlled, and only a very small amount is put into the market every year. But just reducing the output can't make diamonds become high-priced products, so they came up with a very wonderful marketing model to tie diamonds and love together. In the overwhelming advertising, nothing more than conveying an idea that diamonds are equal to eternal and beautiful love, so that the widely circulated advertising slogan is deeply imprinted in people's hearts.
Diamonds represent eternal love, so diamonds became popular. In TV series, movies and novels, whenever the hero and heroine propose, get engaged and get married, diamond rings are indispensable. If you love her, buy her a diamond ring. Invisible, people are assimilated by this concept. And the bigger the diamond, the nobler it is.
On the one hand, strictly control the market circulation, on the other hand, publicize the unique significance of diamonds, and the value of diamonds naturally rises. This marketing method is really profitable. Nowadays, even though there are not so many advertisements, the concept has been deeply rooted in people's hearts. However, if someone pawns, they will find that the recycling bank does not recycle diamonds at all.
Diamonds were originally formed naturally through time precipitation. Now, with the appearance of artificial diamonds, the depreciation of diamonds is inevitable. Generally speaking, diamond rings are not as good as jadeite in both wearing value and collection value, and still do not meet the current market price. If it is not necessary, it is suggested that buyers can also consider buying gold ornaments or jade articles instead of diamonds.