On February 22, 2022, Chow Tai Sang Jewellery issued a statement saying that the company had no cooperation with the copyright owner of the mascot "Ice Shield" of the Beijing Winter Olympics in the production and sales of related products, and it was strictly forbidden for Zhou Dasheng stores and employees to sell unauthorized "Ice Shield" IP and its peripheral products in any way, or any products that counterfeit Zhou Dasheng brands. The private sale of non-"Zhou Dasheng" brand products by individual Zhou Dasheng stores also violated the company's rights and interests, and the company will speed up the supervision of stores and the whole network.

Recently, it was reported on the short video platform that some netizens sold gold ornaments in the shape of "ice shield" in Zhou Dasheng stores.

According to this article, Mr. Li of Xiongxian County, Hebei Province spent more than RMB10.5 million at the counter and bought five "Golden Shield" bracelets with a net weight of * * * 28.42 g. When Mr. Li bought them, he thought they were about "Ice Shield", but after inquiry, he found that the products were not authorized by the Winter Olympics.