Looking at many brands in various industries in China, except the top brands in each industry are well known to consumers, a large part of other brands are submerged in the tide of the industry. In particular, local small and medium-sized enterprises rarely have their own brand style and temperament in brand names. Most of them imitate and copy foreign brands or know Bajie brands, which is easy to mislead consumers, but they can never surpass them after knowing Bajie brands.

With the depreciation of the US dollar and the depression and continuous decline of European economy, more and more foreign enterprises hope to enter China to seek more market share. Therefore, the urgent task for more foreign brands to enter China is to give their brands a good name that is consistent with the original English name and caters to the cognition of China consumers.

As a local professional naming organization, Prophet China Naming Laboratory has served customers in various industries for nearly ten years, and found that many local brand names speak foreign languages, European and American cultures and customs. This situation continues to appear in real estate, catering, clothing, jewelry and many other industries.

Why are foreign brands so sought after by Chinese people? The naming laboratory of Prophet China believes that in a positive sense, brands in many foreign industries have experienced decades and hundreds of years of development, and they have indeed won many loyal consumers by continuous innovation and high quality products; Second, the positioning of foreign brands is very clear from the beginning of its establishment. Basically, every brand that knows eight rings and production is committed to making a product and has won a good reputation. Many of them are hand-made, difficult to copy, and have strong irreplaceable and competitive advantages; Third, never blindly expand unfamiliar and irrelevant fields. Even if it is extended to other fields, it is largely similar to the original product. Fourth, understand the importance of brand to enterprises, know that brand is honor, and all decisions are made around the core value of brand. To sum up, foreign brands are still standing after years of baptism, and there are indeed many places worth learning from China enterprises.

On the other hand, looking at China's brand, where is our own cultural heritage? China's economy, as a strong rise, cannot be mentioned in the same breath as it was 20 years ago. In just a few decades from economic backwardness to the present reform and opening up, China enterprises have experienced the stage from low-speed economic backwardness to high-speed economic development, and gradually found their own position in the world. However, the reality is worrying. After a Valentino brand, 300 similar brands with Valentino as the main vocabulary appeared in the market, and 7 14 trademarks with' Tiannu' as the main body appeared; A Pierre Cardin brand can earn tens of millions of dollars in trademark royalties from the China market every year. This situation continues. ......

Our life is gradually being implanted with the economic losses brought by more and more foreign cultures. The essence that we should be proud of in our bones is gradually diluted by market behavior and the mainstream values of the younger generation. The opposite is happening in other parts of the world. South Korea changed "Seoul" to "Seoul" and applied for "Dragon Boat Festival" as a local traditional custom in South Korea. Americans spent huge sums of money on Mulan, Kung Fu Panda and Journey to the West, and gained huge economic benefits with China cultural elements.

As a professional naming and design organization, Prophet China Naming Laboratory has been working hard for the rise of China brand. After nearly ten years' accumulation, it has become some brands that know the Eight Rings and know how to make them, including the names represented by China traditional culture, such as Biyunshan, Zhuxi Pindao, Puran and Runbixuan in the tea industry, Songfu, Xibaixuan, Oriental Cui Yu and Jiupin Lotus in the jewelry industry, and many corporate customers have actually begun to pay attention to them. The Prophet China Naming Laboratory, as a professional institution that can integrate the traditional China culture in China with the western brand culture, has been recognized by many customers at home and abroad. We sincerely hope that people who have deep feelings for China culture will pay attention to this phenomenon and face up to the infinite charm and value of their own history and culture.

There is a saying:' national, world-wide', which is indeed a very profound sentence.

In the long river of history, the Prophet China's naming laboratory believes that only by maintaining the unique cultural temperament of each brand can it be passed down for a hundred years like a trickle.