Huicuilou Jewelry was founded in Yuanji Silver House, Jingfu, Shanghai in the fifth year of Xianfeng in the Qing Dynasty (1855), adhering to the ancestral motto of "one door gathers and six houses prosper together". It is a master of China's gold inlay technology.
During the period of 1997, the Weng brothers reopened the jewelry store in the Huiju Building, and initiated the "whole jewelry service concept" in the industry, advocating "treating customers as relatives and serving the soul", taking "spreading splendid culture and shining life brilliance" as the corporate mission, combining Chinese and Western cultures, and blending together.
From 65438 to 0998, Huicuilou Jewelry reached a strategic cooperation with HICANO, a legendary European jewelry brand, and became the first modern jewelry enterprise in China focusing on diamond products.
Huicuilou Jewelry Chain Store has covered Beijing, Tianjin, Hebei, Inner Mongolia Autonomous Region, Liaoning, Jilin, Heilongjiang, Fujian, Shandong, Henan, Guangdong and other provinces, with nearly 1,000 stores and more than 10,000 employees. In 2020, it is planned to have more than 1500 stores nationwide in the next five years.
In the future, the diversification strategy of Huiju Jewelry will focus on the development of education, production, scientific research and cultural communication in the jewelry industry, and at the same time, keep up with national policies and do a good job in party building in enterprises. Expand the international market and build national brands.