1. price positioning: the price in Zakaly is in the middle level, and the moderate price positioning enables more consumers to accept and buy. Compared with high-end brands, the price of Zakaly gold is more close to the people and more suitable for consumers' spending power.

2. Brand positioning and market positioning: As a well-known jewelry brand, Zakaly Gold's brand positioning and market positioning are also in line with the mid-range grade. Zakaly Gold pays attention to product design and quality, and provides a certain degree of luxury and exquisiteness. It is not a brand that pursues extreme luxury and high-end customization. Products are diversified, covering various styles and styles to meet the needs of different consumers.