In order to achieve the purpose of action, soft text should be persuasive or infectious in general. Excellent soft writing or both. Of course, we don't mean that soft articles that are not convincing and appealing are not good. Controversial and interesting soft articles can also achieve some action goals. We focus on the persuasiveness and appeal of mainstream soft texts. Among them, persuasion is mostly expressed in the form of discussion, and appeal is mostly realized in the form of narration. Then this course will talk about the first of the two central problems of soft text marketing: how to enhance the appeal of soft text?
The so-called appeal of soft writing is the power that soft writing can arouse others' same thoughts and feelings, or stimulate readers' wisdom, or stimulate readers' feelings. Soft writing based on stories needs high appeal.
If you want soft writing to be infectious, it is more important to consider playing emotional cards. Love, affection and affection are eternal topics. Take love and affection as an example, or quote the soft text of soybean milk machine products, which is expressed like this:
On the winter weekend, with the first ray of sunshine pouring into the restaurant in the morning, the five-grain soybean milk squeezed by XX soymilk machine on the dining table began to exude the fragrance of five grains. Smart children and close lovers sit around and enjoy their own nutritious breakfast, which is healthy, nutritious, delicious and warm! Life is like this, what can you expect?
A few short sentences outline a warm picture of a family of three making their own breakfast, which is very infectious to those housewives.
Look at the following passage:
Having such a son. He is a rich man. His mother is old and her teeth are broken. So he took her to a luxury car to have her teeth inserted. As soon as they entered the dental clinic, the doctors began to sell their dentures, but her mother wanted the cheapest one. The doctor didn't want to stop there. He looked at his rich son and patiently compared the essential difference between good teeth and bad teeth. However, to the doctor's great disappointment, this seemingly rich son was indifferent. He only cares about asking himself to smoke cigars and ignores him at all. The doctor couldn't beat his mother and agreed to her request. At this time, my mother took out a cloth bag from her pocket, opened it layer by layer, took out the money and paid the deposit, and then prepared to have her teeth extracted a week later.
After the two left, people in the clinic began to curse the rich boy, saying that he was well dressed and smoked fine cigars, but he was not willing to spend money to insert a good tooth for his mother. Just when they were filled with indignation, they didn't want their rich boy to come back. He said, "Doctor, please insert the best porcelain teeth for my mother. I'll pay for it. It doesn't matter how much it costs. " But you can't tell her the truth. My mother is a very thrifty person, and I don't want to make her unhappy. "
This essay has no flowery rhetoric, and the language is very plain, which is appealing through comparison and story plot. The luxury of a rich boy smoking cigars and driving a luxury car is in stark contrast to the frugality of an old mother opening her wallet layer by layer. After describing the difference between a good tooth and a bad tooth, the doctor was indifferent to his mother's choice of the cheapest tooth, which aroused the reader's strong intuition and indignation: this son is too stingy and unfilial! Finally, my son came back alone, and the sentence "I don't want to make her unhappy" after buying his teeth was the finishing touch. My son's deep love for his mother is very infectious.
To sum up, to enhance the appeal of soft writing, we can flexibly use various rhetorical devices: metaphor, personification, repetition, rhetorical questions and so on. The narrative should be positive, the description should be meticulous, the lyric should be full and the discussion should be profound. Soft stories should have twists and turns, and long and short sentences should be combined to contrast the emotions of the characters and add the aesthetic feeling of form and reading.
Finally, the words must be scrutinized and expressive. French writer Flaubert said: "No matter what a writer wants to describe, there is only one noun for him to use, only one verb can make the object vivid, and only one adjective can make the object vivid." So you must search hard until you find a noun, a verb and an adjective. Extraordinary passion can produce excellent products. "