Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - Taobao shop has been open for almost a month. What if there is no business?
Taobao shop has been open for almost a month. What if there is no business?
If you want your store to stand out among many stores. You must choose a suitable way to promote your store, but then again, there are many ways to promote it. The key is that you insist on doing it. The following methods were found on Taobao forum, which were well summarized and comprehensive. There are free and paid ones. You can find one or two methods that suit you, and then insist on serious promotion. This process requires great perseverance and persistence. I hope it will help you: Secret 1: Q&A promotion: Baidu, Tianya, sogou, Youdao and other major Q&A websites search for "buy", "cheap" and "price" and other commodity questions related to your store, patiently answer them, actively provide help, and finally leave a Q number for people to add. After adding Q, you should seriously answer and help customers, and put links to some extent. If a customer can't go to Taobao, patiently teach him details such as registration and payment. Don't bother. If you teach him to buy step by step, he will be your lifelong customer. Tip 2: Mail promotion: 1. Use qq group mail to promote. Add a Q group and send a group email. It's very convenient to send emails with qq. Just click Send, and all members in the group will receive your letter. 2. Use email marketing software. This may not be used much by everyone. I used to use it when I was doing promotion. This is also my unique hidden weapon. I first use the searcher to search the corresponding person's mailbox, and then use the mass sender to send it. Interested friends can download and use it online. Both sides should pay attention to the writing of soft articles. Tip 3: Forum promotion: This is the method we often use. Two questions: 1. The moderator will delete it and it will be gone in less than half a minute. 2. The maintenance of the post is not finished until it is deleted, and it is useless for no one to read it. Pay attention to maintenance, that is, others support you, you must agree, no one will support yourself! Based on these two points, everyone is required to 1 write soft articles. 2. Come back to pay attention to posts and interact with followers. Tip 4: Blog promotion: No matter Taobao blog, Sina blog, Ali blog, or professional counterpart websites, you can use the name of your own store or product as a pen name, and then make an article with eye-catching title and rich content, so that it can be easily noticed by search engines and achieve the purpose of promotion. Secret 5: Indirect website promotion: The websites of local cities publish information in the second-hand trading market, finance and flea market, which can be delivered directly to the door not far away, making it easier to negotiate business. Tip 6: Promotion of small gifts: I suggest that you attach your business card and leaflets or some small gifts when delivering goods to buyers, and print your store name and the address of your online store on the small gifts to deepen the buyer's impression of your online store. Tip 7: Promote in Taobao community: Promote yourself in Taobao community, where there are many buyers and sellers, and everyone may become your potential customers. Before joining some popular gangs in the community to post, reply and post, you must know the posting rules of your own gang, and don't post indiscriminately, otherwise it will be easy to deduct silver coins; Sending a good post has a very powerful function, which can effectively increase the number of shop views, greatly improve the buyer's trust and identity with you, and thus facilitate the transaction. If the post is refined, topped or recommended to the home page of the community, then the number of views of your store will continue to rise, which will bring traffic and may also bring the opportunity to clinch a deal! Publishing elite posts can also bring you 10 silver coins, or you can get more silver coins by participating in some community activities. We can use these silver coins to snap up advertising recommendations from all sectors of the community, thus promoting our store. Tip 8: Promotion of free activities: Sign up for free activities (activities suitable for your own store) on Taobao. Such as: mobile phone Taobao 1 yuan spike activity, Taobao 1 station supplier product registration, patting music at noon, grabbing a shot for one yuan in five hours, etc. Tip 9: Make full use of Taobao's existing promotional tools to promote sales: (1) Send orders when they are full. By setting full delivery, the sales performance of the store can be improved, the purchase conversion rate of the store can be improved, the number of sales pens can be increased, and the exposure of goods can be increased. (2) Order the package. By selling several kinds of goods together as a package, buyers can buy more goods at one time, improve the conversion rate of store purchase, increase the number of sales and increase the exposure of goods. Tip 10: super buyer show promotion: make good use of super buyer show. There is a super buyer show in Taobao community. If a seller says how good his product is, people may not believe it, but if a buyer says how good his product is, people will generally believe it, especially when the buyer has nothing to do with the seller, so you should provide this information to the buyer. If the buyer is willing to show your baby in this way, it will be the best free promotion for you. Skills 1 1: through train promotion: clean out treasure to train promotion is a promotion method that can directly increase the flow of shops. Choose a good baby with advantages to promote, and the baby picture should be clear; The topic is focused; Simple and clear (highlighting the advantages of baby), choose a baby with a transaction record, and the price of the baby should also have a certain advantage. When choosing keywords, use some relatively cheap and fluid combination words (such words have strong accuracy and high conversion rate). Taobao Train 2.0 system can bid by itself (words and categories) according to traffic, avoiding the consequences of not clicking because of blind bidding or "burning money" because of high clicking. At the same time, you can also sign up for related activities of through train according to your actual situation (for example, Taobao homepage sells single items; Fashion channel-best-selling goods; Women's channel-best-selling products, etc. ) Set an activity bid that suits you. If selected, it will have the opportunity to appear on Taobao homepage and the best-selling items in major channels. At this time, there will be a lot of traffic in your store, which will facilitate the transaction. There is also a promotion tool-super bully. I haven't used this promotion, so I won't introduce it in detail here. Skill 12: Promotion in taobao guest: This is also a paid promotion method, but different from the through train, the promotion and display in taobao guest are free, and only the commission is paid after the transaction, and the commission ratio can be adjusted at any time to flexibly control the expenditure cost. This promotion method is worth recommending. In addition, we can also choose some advertising spaces suitable for websites promoted by our store on Ali Mama (features: targeted delivery, targeting at a fixed target group, and only need to pay a fixed fee no matter how many times you click during the delivery period); You can also create click ads (with more accurate functions and wider coverage, and the cost will only be generated after the visitors click). Secret 13: online shop planning and promotion: in order to win the buyer's return rate, you must do a good job in hardware design, decoration, promotion, soft text and so on. This is a bit difficult, and it takes a certain amount of time and professional art skills. If you don't have enough time or are not good at it, you can ask someone to help you. At present, Taobao sellers choose Witkey platform at most, and there are many Witkeys, such as Pig Eight Rings Witkey, Task China, K68 and so on, which can help to do this kind of promotion. If you don't know. You can go to the "Play Pig" page to see this kind of platform. After getting familiar with it, go to the online shop taskbar on the home page and you will see many tasks released by Taobao boss. Some help to decorate shops, some design LOGO, some design online shops, some put up promotional stickers, some write soft articles, some act as promotional agents, and some QQ groups promote shops, shops and treasures. , are experts in all walks of life. This is a very hot and effective promotion method now. For sellers whose long-term promotion is ineffective, you can try it.