The pearls with good quality and affordable by the American middle class are not from Tahiti or other seawater pearl farms in the Pacific, but from China, a new pearl breeding center. 20 11August1Sunday, a front-page report in The New York Times was like a blockbuster, which surprised the world. Edison Pearl has created a miracle in the pearl industry of the world. Its quality and cost will undoubtedly lead the global pearl industry to reshape the business order, and at the same time, it will also sound the clarion call for China Pearl to enter the global high-end luxury jewelry market.
1. Edison Pearl, shocking the global market with innovation and technology.
China is a big producer of pearls in the world, with the output and consumption ranking first in the world. At present, almost all freshwater pearl cultivation in the world is produced in China, and the annual pearl output is about10.5 million tons, accounting for 95% of the world's total pearl production, but the output value only accounts for 20% of the world's total pearl production. The global pearl luxury market is controlled by seawater pearls such as Tahiti and Australia. As the largest producer of pearls in the world, China's pearls comparable to foreign large-particle seawater pearls are almost negligible. According to the prediction of China Jewelry and Jade Jewelry Industry Association, in the next few years, China's jewelry industry will continue to develop with an annual growth rate of more than 15%, and the pearl jewelry industry will lead the whole jewelry industry with an annual growth rate of 25%.
20 12 China jewelry yearbook
This is a great opportunity and challenge. China pearl industry is facing transformation and upgrading. From manufacturing power to manufacturing power, from quantity manufacturing to value creation, we must start with quality, improve the quality of China pearls and open up high-end markets. In order to realize the value creation of China-Zhuhai and give China-Zhuhai the right to speak in the world high-end market. The research and development of Jiali Pearl began seven or eight years ago. After 1000 experiments and the investment of hundreds of millions of R&D funds, we finally found a breakthrough in breeding, mastered the core technology, and successfully developed Edison Pearl, a high-quality nucleated freshwater pearl with large particles, high roundness, bright luster and rich colors. This major technological breakthrough has essentially enhanced the status and competitiveness of China pearls in the global pearl industry value chain. Jiali firmly believes that only by insisting on producing the best quality pearls can China pearls enhance their position and competitiveness in the global industrial value chain. Today, we can proudly announce to the world that great round pearls are rare in China. The unique global innovation of Jiali Pearl-Edison Pearl's successful research and development has shocked the global pearl industry, which indicates that the value creation of China Pearl will change the world again. The New York Times reports: "The world should pay more attention to the innovation of China's manufacturing industry!"
2. Edison Pearl has created a miracle of the pearl industry in the world.
Edison Pearl, a meaningful name. Edison, a great inventor, invented more than 2,000 articles in his life, but his greatest regret was that he failed to invent pearls and diamonds. Jiali hopes that these unique high-quality pearls can light up the world like Edison and make women glow from the inside out.
20 12 China jewelry yearbook
Edison Pearl is a unique innovative product of Jiali Pearl in the world, which has the characteristics of large particles, high roundness, bright luster and rich colors. In addition to the traditional gold and white, it also has special metallic halo colors such as deep purple, bronze, violet and dazzling gold, and its quality can be completely comparable to that of foreign top seawater pearls. There is a jargon in the pearl world called "seven pearls and eight treasures", which means that pearls with a diameter of 7 mm are just ordinary pearls, and those with a diameter of more than 8 mm are jewels. The average diameter of Edison pearls cultured in batches for the first time by the company is 1 1-20mm, all of which belong to gem-grade pearls. In another two years, it will reach 25 mm. The New York Times once reported that Kerry Company has turned the impossible into reality: cultivating pearls with the highest quality so that the American middle class can afford them. This has also realized Jiali's wish for many years: to provide consumers with high quality and high price jewelry-grade pearls.
20 12 China jewelry yearbook
Edison pearls are all cultivated ecologically, which is completely different from foreign countries. At present, this unique patented aquaculture technology is only owned by Edison Pearl Company. Unique intellectual property rights can ensure long-term development and the double guarantee of high quality and good price in the future, which makes Edison Pearl unanimously affirmed by experts and peers as soon as it comes out.
3. Edison Pearl, to build a global high-quality pearl supplier.
"It is Edison Pearl's promise to provide high-quality pearls and all-round satisfactory services for large and medium-sized jewelry brand enterprises! With the advantage of resources, we will build ourselves into a partner and supplier of jewelry brands. We hope to join hands with customers to create a bright future for China Pearl! " This is Edison Pearl's manifesto. This is the only way for us to reshape the pearl industry value chain. Now the whole industrial environment forces us to improve our level in design, research and development, brand and marketing, otherwise there will be no market competitiveness. Since the listing of Edison Pearl, the brand has been promoted through various activities such as press conference, pearl auction, and participation in the Golden Rooster Award. In the field of sales, the company set up Edison Pearl flagship store in Zhuji, Shenzhen and other places. In addition to wholesale trade at home and abroad, the company has also established business cooperation relations with famous jewelers such as Chow Tai Fook and achieved gratifying sales results. Before the end of 20 12, the company set up Edison Pearl flagship stores in pearl professional markets in Beijing, Shanghai, Suzhou and other places to display the brand image of Edison Pearl. In the next step, the company will also carry out exclusive agency cooperation with merchants with good performance in major jewelry markets across the country, conduct business cooperation with national chain jewelry brands and regional strength jewelry brands, and sell them in its stores under its own brand or Edison Pearl brand. In terms of brand promotion, the company will cooperate with major media in all major events and festivals, and will also carry out a series of activities aimed at women, such as setting up women's clubs and fashion salons for women with financial wisdom, so as to turn Edison Pearl into a jewelry brand that can truly glow women's elegance and fashion.
20 12 China jewelry yearbook
Edison Pearl, a unique global innovation product of Kerry Pearl, will provide high-quality large pearls and jewels for strategic cooperative jewelry brands with the concept of "mutual benefit and win-win cooperation and development", just as forevemrark, a brand owned by De Beers, supplies the best diamonds to global jewelers, auctioning oversized and rare Edison pearls at high-end auction places and creating a high-end image in the eyes of global consumers.
Excellent technology and high-quality products can truly create a unique core competitiveness. In the global pearl field, Kerry Pearl's innovative research and development achievements have injected vitality into the brand, pushed the enterprise to the height of world-class professional standards, and made Kerry Pearl truly become an internationally renowned and globally competitive supplier of high-quality pearls, making China Pearl stand at the top of the world pearl industry chain and lead the global pearl industry.
20 12 China jewelry yearbook