The main purpose of jewelry store window design is to show the jewelry products sold in the store to consumers, so as to stimulate consumers' desire to buy and achieve the purpose of selling jewelry products. Therefore, when designing the window design of jewelry stores, we should focus on the following factors:

1. Selection of exhibits

The selection of exhibits must be consistent with the theme of window design, and the quantity and volume of exhibits must be tested. If it is a diamond jewelry store, it should focus on diamonds and highlight the characteristics of diamond jewelry; If it is a jade jewelry store, it should be mainly jade jewelry. The general principle is to highlight the characteristics of different types of jewelry and their combination characteristics according to the needs of store marketing.

2. Available space

When calculating the window of a jewelry store, we must fully consider the size and location of the window space. In a limited space, using ingenious ideas and elaborate designs, supplemented by color matching, decoration and lighting, the limited window space can fully display the elegance of jewelry products, let consumers stop and stop, and give full play to the role of street advertising.

3. Innovative consciousness of window design

Whether the window design is novel and outstanding is closely related to the designer's conception, and the quality of the window design is related to the image and sales of the store. Therefore, the window design of jewelry stores has always been a very important thing for many famous jewelry stores in the world.