Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - What should I do if the business of the optical shop is not good? Any suggestions?
What should I do if the business of the optical shop is not good? Any suggestions?
If the procedures are complete, you can sell nursing liquid and contact lenses. If your local market is saturated, then your care solution should be unprofitable, and the delivery price should be as much as the purchase price, or you can lose 1 yuan, just to ensure popularity. If you put it in a conspicuous position, other goods can also be noticed, and there will be passenger flow, which may drive the sales of other goods. Contact lenses can be promoted if they are available in other stores. Why do you do invisible promotion? Because other products can't be promoted in your new store.

Sunglasses are generally small and profitable. Sunglasses are seasonal products, and most brands can return to the factory in the current season without taking up too much cash flow. If it often snows in winter, remember to keep some products for sale in winter. In fact, sunglasses are more needed in snowy days.

Ok, let's talk about the most important glasses part. First of all, we sell a set of services to optimize vision. If your optometry equipment is incomplete or your optometry technology is not up to standard, then say something else. If it is a new store, you must provide free optometry, because you are not busy, and you should give every customer careful service, even if you don't spend money, you can increase your impression.

Glasses part

1. Prop display. Now the display is becoming more and more important, and the popular point is to look good. If the manufacturer does not provide it, you can buy some props from Taobao. Be careful, don't use the flood of display props used in optical shops, be innovative and catch your eye.

2. merchandise display. Don't stand in a line. The upper-middle price should be creative, such as round pendulum, cross pendulum, 69-type pendulum, ball pendulum and cheap linear pendulum, so that customers can feel the difference in price and quality at a glance.

3. Package pricing

With fewer goods, customers feel that they have no choice.

Customers tend to be picky when there are too many goods.

At this time, you can consider a set meal. Remember, it is a sincere set meal.