Looking at the jewelry industry in recent years, affected by shrinking external demand, immature domestic demand market and increasingly fierce market competition, the jewelry industry has continued its overall weakness. However, challenges and opportunities coexist, and the huge development potential of the jewelry industry makes the industry full of investment opportunities, so we should fully grasp the future development trend of the industry.
First, jewelry accessories. At present, jewelry is gradually evolving to jewelry and accessories. Accessories are an important field for the future development of fashion industry, and there is huge room for future development.
Second, the branding of jewelry. Today's market has been polarized. On the one hand, it is a large enterprise with R&D and production capacity, and has a high brand awareness. In today's environment, the sales of such enterprises still maintain a high growth. On the other hand, most small and medium-sized jewelry enterprises have suffered from the impact of the external market and the lack of their own competitiveness, and their profits have been declining.
Third, jewelry e-commerce. Most jewelry companies have their own e-commerce teams.
Fourth, market segmentation. At present, emerging brands in the field of industry segmentation are still emerging. The market is gradually being cut, and the pattern of segmentation areas is prominent. This will also be a development trend of the popular jewelry industry in the future.