1, category extension: Jewelry brands usually expand their brand influence by launching products related to their main business. For example, some jewelry brands will launch accessories such as watches, leather goods and perfumes, which are usually closely related to jewelry.

2. Extension of price band: While focusing on the high-end market, jewelry brands usually introduce some low-priced products to meet the needs of a wider range of consumers. These products usually make certain trade-offs in design and materials to reduce costs.

3. Geographical extension: Jewelry brands usually launch product series that meet the local market demand according to the culture and aesthetic habits of different regions: some European jewelry brands will launch unique design styles for the China market.