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Maibao memorabilia
In May, 2007, Italian century-old fashion luggage group VISCONTI invested in the establishment of wheat bags and set up the first "European luggage fashion research center" in China in Venice, a water city.

In June 2007, the CEO of Mai Bao won the 108 award of CCTV's "Win in China" large-scale pioneer program;

065438+2009 10 Lenovo Group/DCM of the United States jointly invested heavily in wheat bags;

In September, 2009, the CEO of Wheat Bags won the title of "Top Ten Online Merchants in the World" at the 6th Online Merchants Conference in China.

In March 2065438+00, china leather net brand Top 100, the wheat bag won the first place in the luggage brand;

On April 20 10, the brand China women's summit forum, the wheat bag won the title of "20 10 most popular online shopping brand for women's luggage";

20 10 in may, the APEC e-commerce business alliance awarded the "China e-commerce golden seed award with the most potential investment value" to the wheat bag;

20 10 June10, Wheat Bags invested to establish a Japanese company;

20101wheat bag successfully held the "China Nanhu Brewing Heroes E-commerce Summit Forum and Dispatching P18";

20 10 12 the CEO of the wheat bag was awarded the title of "Top Ten New Figures in China SME Value List of the Year 20 10";

2011kloc-0/Maibao witnessed the establishment of "Blue India China Creative Alliance" and joined it as the first member;

20 1 1 March wheat bags set up "one million online shopping consumption advance payment" to make consumers worry-free shopping;

On 2011July, the shopping website of wheat bags in Japan was officially launched;

On August 20 1 1, the Italian brand pavilion of wheat bag officially landed.

20110 "Jamie Moore 20 12 Spring and Summer New Product Launch Conference" appeared in China International Fashion Week, becoming the first China luggage brand to appear with international designers in China International Fashion Week.

2065438+March 2002 Ye Haifeng, CEO of Wheat Bags, won the title of "50 Business Innovations in China";

On April 20 12, the wheat bag won the honorary title of "the most growing e-commerce enterprise";

2065438+In August 2002, the wheat bag launched the mobile phone wheat bag official website based on HTML5 technology;

20 12 September, at the award ceremony of "Deloitte 20 12 Top 50 High-tech and High-growth Money in China", wheat bags once again ranked among the top five;

20 13 0 10 Jiaxing logistics warehouse was moved as a whole, and the new logistics warehouse will be located in Maibao Park, Chayuan Road, Yachegang Town, Jiaxing.

20 13 may since the beginning of 20 13 may, wheat bags have been committed to improving products, operations and services. Upgrade the core brand value to "feminine, fashionable and exquisite". The core brand spirit is defined as "pampering every consumer with beautiful bags, good bags and wonderful shopping experience".

2065438+03 June 5438+00 SF Express fully uses wheat bags, allowing consumers to enjoy exquisite shopping experience with more efficient express delivery.

On October 20 13, 1 1 year 10, the packaging boxes and bags of wheat bags were upgraded for the first time, bringing consumers a wonderful shopping experience.

20 13 12 wheat bags have reached a strategic cooperative relationship with the internationally renowned brand "swarovski elements".

20 13 12 the organizational structure of the company was adjusted and divided into product business department and official website business department. Official website's business department includes wireless business, and the product business department is responsible for the operation and sales of the group's commodity brands.

20 14 March Wheat Bags held a fashion bag design competition, which went deep into the campus. The contest lasted for three months, covering hundreds of colleges and universities in China, and students actively participated, with more than 1000 entries.

From March, 2065438 to March, 2004, selected brands of wheat bags settled in official website, and by the end of the year, 80 luggage brands had settled in.

2065438+In May, 2004, official website launched the free postal plan in an all-round way, and the free postal cards were sold in limited quantities.

On July 20 14, the mobile phone client of wheat bags launched the second-hand bag trading channel "coming out of the cabinet", and tried the member-to-member (C2C) trading mode by uploading goods for sale by users themselves.

On July 20 14, wheat bags were upgraded for the second time in terms of cartons, shopping bags and filling and unpacking devices. Through all-round packaging upgrade, it embodies the brand spirit of "love every consumer with beautiful bags, good bags and beautiful shopping experience"

In August, 20 14, official website wheat bag "boutique flash purchase" channel was launched, which not only increased the activity of members, but also improved the sales conversion rate for the whole station.

August 20 14, the display board of wheat bags was stationed in 2,232 stores of SF hacker, and the physical display was piloted in Shenzhen and Wenzhou. In the future, we will consider more physical displays in more stores in third-and fourth-tier cities.

From September, 2065438 to September, 2004, through new media tools such as Weibo and WeChat, the online activity of "Collection Order for New Packaging of Wheat Bags" was held, reaching tens of millions of people to spread and leave messages.

20 14 September, the monthly sales of wireless business of wheat bags exceeded100000, accounting for more than 50% of the total sales in official website.

20 14 10 official website has120,000 registered members and 3.5 million customers.

20 14 10 wheat bags participated in the e-commerce online commodity fair held in the International Convention and Exhibition Center at the beginning of the month, which was unanimously recognized by consumers.

On 20 14 and 16, the headquarters of wheat bags held an offline sale in autumn to create crowds and achievements with the creativity of "WeChat business communication".

20 14 10 wheat bag and huayi film "love on the cloud" reached a film strategic cooperation.

20 14 1 1 following the wheat bag campus fashion bag design competition, we once again went deep into the campus publicity, strategically cooperated with campus caravan idol group NINETYNINE, and visited 17 universities in five cities within two months.

20 14, 1 1, the wheat bag cooperated with the movie "Love on the Cloud" to create an explosion with the derivative product "Little Girl Bag" to improve the company's popularity and product goodwill.

20 14, 1 1, the deep marketing of wheat bags in third-tier cities, starting from Hefei and Guiyang, has achieved good results with creative practices and resources.