Common routines in selling jadeite live broadcast rooms:
0 1 rough jadeite "gambling luck"
Ordinary consumers should buy carefully.
Phenomenon Some jadeite e-commerce live broadcast rooms sell "bracelet pieces", which are circled in the shape of bracelets and labeled for sale. After consumers buy them, they are processed into finished products by merchants.
In fact, this kind of jade wool has not been cut, and we can only estimate whether there will be cracks, the number and direction of cracks by experience. From the surface, we can't see through the finished effect of jade and whether it contains defects, so we can't guarantee accurate judgment.
02
"Low price treatment" or "chemical treatment"
Beware of businessmen's word games
Phenomenal jadeite "A" is commonly known as "natural jadeite". Only after physical processing and polishing, its quality and value are far higher than those of chemical treatment "B" and "C".
Some live broadcast rooms are usually marked with slogans such as "Emerald Handed by Factory", "Emerald Handed by Myanmar" and "Wool Handed by Emerald", while others only write a long list of the words "Handed by Hand". Consumers who don't know the truth often think that it is a low-cost promotion activity of merchants.
In fact, this situation may be that merchants are playing word games and selling chemically "processed" jadeite. If the consumer finds a problem after purchasing and asks for a return, the merchant argues that it has been marked as "Processed" before the transaction, which is customized and will not be returned.
03
It is difficult to distinguish the color of the defect under the light.
Don't be fooled by beauty.
Phenomenon jewelry, especially jadeite, generally appears more moist and beautiful in color under the background of spotlight. Most of the live broadcast rooms are indoors, and the omni-directional lighting and filter effect can beautify the color of jade, cover up defects and make consumers feel excited.
The goods actually sold often have color difference, size difference, defect difference and so on, which makes consumers feel that the goods are not right.
04
There are many on-site marketing routines.
Beware of exaggeration and false propaganda.
phenomenon
In order to induce consumption during live broadcast, some bad anchors often fabricate lies and cheat consumers' trust with verbal routines, such as falsely claiming that they are factory owners, falsely claiming that the live broadcast venue is in the Myanmar trading market, using the "water army" as an agent in the live broadcast room, the anchor and supplier bosses perform bargaining performances on the spot, and abuse technical terms in an attempt to manufacture inferior products. And use various routines to attract consumers to place orders.