1, history and brand origin: Burberry is a famous British luxury fashion brand, founded in 1856, which is famous for its classic plaid pattern, British style and high-quality manufacturing. The brand has always been loved by consumers all over the world for its elegant design and eclectic creativity, and Burberry is an Italian luxury jewelry and leather brand, which was founded in 1884.

2. Product line and positioning: Burberry mainly deals in high fashion, accessories, watches, perfumes and other products. It is famous for its classic British design and high-quality fabrics, as well as the combination of traditional style and modern aesthetics. Its products are targeted at mature and confident male and female consumers, while Burberry focuses on products such as jewelry, watches, perfumes and high-end leather goods. It is famous for its unique design and brand image that conveys elegance, fashion and quality.