Burberry is a very traditional British style luxury brand. Its multi-level product series meets the needs of consumers of different ages and genders. The company adopts the way of retail, wholesale and authorization, making its popularity famous all over the world.

Burberry, founded in 1856, is a British royal product. In the past decades, Burberry mainly produced raincoats, umbrellas and scarves. Now Burberry emphasizes the noble design of British tradition, winning the favor of countless people and becoming an eternal brand.

At the beginning of 20 17, the performance of luxury goods group began to pick up. LVMH Group, the world's largest luxury goods group, said that its sales and profits in 20 16 exceeded expectations, and its annual sales increased by 6% year-on-year to reach 37.6 billion euros, of which the fourth quarter was excellent, with sales increasing by 8% year-on-year to reach 1 127 billion euros.

The sales of Italian luxury goods group Salvatore Ferragamo increased by 4% in the fourth quarter of 20 16, especially in China, which increased by 13%. Coach achieved double-digit profit growth in the second fiscal quarter ending February 36, 20 1 and 20 16, among which the business momentum in Chinese mainland was bright, and the sales in Greater China increased by 6% compared with last year.

In the last two months of 20 16 and the beginning of 20 17, the watch and jewelry business of swatch group achieved "very good growth", especially in China, where the sales increased by 50% from 20 17 to 17.

According to the data, after three years of negative growth, the sales revenue of luxury goods in China began to recover gradually in 20 16. Over the years, many China consumers have flocked to luxury stores in international metropolises such as Paris and new york to snap up brand-name bags and watches.

More and more consumers in China choose to buy luxury goods at home. With the China government taxing overseas purchases and some luxury brands lowering their prices in China, the sales of top international luxury goods groups in Chinese mainland are on the rise.

Baidu encyclopedia-Burberry

People's Daily Online-Domestic luxury consumption has recovered. Burberry's bet on Wu Yifan's performance has greatly increased.