The advertising slogan "A diamond lasts forever, and a diamond will last forever" is controversial! Because De Beers, a diamond dealer, applied for trademark registration, but domestic jewelers think this is outrageous in foreign countries, how can advertising quotation be used as a trademark? At the same time, it is pointed out that the old trademark law clearly stipulates that this advertising word cannot be used as a trademark, but the new version has been deleted. If de beers doesn't give in, they will fight to the end.
The catchy advertising slogan "A diamond lasts forever, a legend lasts forever" can't be used casually in the future, because De Beers, the global diamond market leader, has obtained the trademark registration, but it also makes the domestic jewelry industry furious. Besides thinking that De Beers, who started his business in China because of them, was arrogant, he even questioned the process of registering a trademark.
Xu, chairman of Taiwan Province Gold, Silver and Jewelry Association, said that De Beers suddenly applied to the Intellectual Property Office for trademark registration with the phrase "A diamond is immortal", which caused dissatisfaction in the jewelry industry, because our industry funded them to cooperate with the advertisement. Now De Beers has registered a trademark with this sentence, and jewelry associations in three counties and cities across the country/kloc-0 have raised trademark objections. Beixian Jewelry Association is the first case to enter the administrative court.
Indeed, in1June 5438+065438+1October, it was clearly stated that "diamonds last forever, and one will last forever" is an advertising word and cannot be used as a trademark application. However, in the new edition of 65438+ 10, the case was taken away, and De Beers, who had applied for many years, obtained the trademark right at the end of 1992.
Hong Shumin, deputy director of the Trademark Office of the Intelligence Bureau, pointed out that "a diamond lasts forever" originated from De Beers' English trademark "ADIAMONDISFOREVERDEBEERS" and was used as an advertisement from 1990. Therefore, the Taipei High Administrative Court ruled yesterday that the trademark registration was legal, and the North County Gold and Silver Jewelry Association lost the case. There is no ambiguity in the middle.
Although the Intellectual Property Office denied helping De Beers open the door, the domestic jewelry association said it would continue to appeal, and the trademark war triggered by advertising slogans is likely to continue to spread.