In order to ensure that things or work can be carried out correctly, people often need to prepare a specific, detailed and targeted plan in advance, so how to write Spring Festival travel rush's planning plan? Next, I will bring you some plans for the Spring Festival. I hope you will like them.
Chapter 1 About the Spring Festival Planning Scheme I. Preface:
Second, the theme of the event: Draw a perfect O (Lantern Festival) on Valentine's Day during the Spring Festival.
Three. Activity time: 20__ during the Spring Festival
Four. Venue: Yonghui Supermarket
Purpose of the activity: increase the number of visitors and break through the turnover of 3 million.
Intransitive verb campaign advertising slogan: Golden Monkey presents gifts, and low-priced surprise gifts are constantly sent to win hidden "secrets". I am waiting for you, you are my eternal love. I am bathed in glory and shyness, waiting for the golden monkey to celebrate the New Year and reunite every family.
Seven. Activities:
(1) The Year of the Rat is coming, and good luck is coming: ordinary people's families shop in large quantities to reserve new year's goods; Mainly tobacco, alcohol and non-staple food gifts prepared by visiting relatives and friends.
1, select some commodities to reduce the activity price.
2. Consumers who buy all over 68 yuan can get a beautiful "Fu" or a pair of couplets worth 10 yuan from the customer service office with the shopping list to celebrate the Spring Festival (limited 1 0,000-20 _ _).
3. Buy a lucky monkey doll from 68 yuan on/kloc-0.
4. Tibetan prize: set up a bulletin board in a conspicuous place in the supermarket and set a price figure in the bulletin board to cover it up. If the difference between the first consumer's shopping price and the set price is less than one yuan, it will be free or halved (the prize standard is subject to the set price); After winning the prize, the first one will publicize it on the spot (spray flower broadcast), and then immediately launch the second hidden price to urge consumers to buy more times.
5. If you purchase over 100 yuan, you can get a Valentine's Day exclusive activity coupon with the value of 10 yuan, and so on.
(2) Special gifts for Valentine's Day: mainly young romance, chocolates, couples' costumes, exquisite gifts, flowers, etc. Launched as a special product.
1, buy special goods and send exquisite rose 38 yuan;
2.99 yuan to send a particularly exquisite gift for Valentine's Day (set several options for the various preferences of little girls).
3. Buy a couple costume suit and send a box of chocolates and a rose worth less than 60 yuan to 500 yuan.
4. The ninety-ninth customer who buys any kind of boxed chocolate gives a couple T-shirt;
5. You can get a Lantern Festival coupon with a value of 100 yuan when you buy any goods, and so on.
(3) Happy Lantern Festival "Hui (You) Hui (Jing) Hui (__i)": mainly for all kinds of people and families.
1, select some commodities to reduce the activity price.
2. There are five New Year cards randomly hidden inside the supermarket, which read "You finally found me, congratulations on winning the prize (signing the name of the supermarket)". The discoverer will get a delivery card (or gift certificate) worth 200 yuan.
The stage performance of Lantern Festival will be held on 22nd. After the performance, a lucky draw will be held at a fixed point. Customers who buy goods in 500 yuan from 20th to 22nd can draw a lottery with a small ticket (counting the places above 500 yuan and setting the lottery number). First prize: digital products worth about 1000 yuan (1); Second prize: delivery cards worth 500 yuan (3 cards); Third prize: delivery cards worth 200 yuan (5 cards); Fourth prize: delivery card with a value of 100 yuan (8 persons); Fifth Prize: Silver Necklace
1 (15); Participation award: a Chinese knot or pendant and other exquisite gifts.
Eight, responsible person:
1, activity principal:
2. Discuss the details of the event with the settled merchants:
3, safety work:
4, emergency plans and activities for the record report:
5. Contact the stage performance team:
6. Production of posters and exhibition boards:
7. Online slogan, typesetting, design, review and upload:
8, leaflet production:
9. Distribution of leaflets; Put up posters; Place a publicity board;
10, buy prizes:
The Spring Festival is the annual sales peak and the busiest time for supermarkets all year round. In order to make stores concentrate on the sales war this Spring Festival, this year's Spring Festival will focus on commodity combination sales as the main promotion method, supplemented by appropriate promotion activities to guide consumption and tap potential consumption as the promotion method. At the same time, we will pay attention to group purchase promotion, hoping to tap the market potential as much as possible outside the normal sales channels and cater to customers' shopping psychology (bulk shopping, one-stop shopping).
The activity at this stage is to combine the goods with group buying characteristics with other special offers, and take the goods as the protagonist of the activity to tap the consumption power in the early stage of the festival.
The activities mainly focus on group purchase of special goods, with DM as the main embodiment, attracting units to buy collectively in advance, and giving away membership cards is mainly to attract new customers from stores outside the city, tap and cultivate new consumer groups in 2005, and also hope to attract potential consumer groups interested in our members.
Theme: Fodor is full of spring.
1. Special group purchase goods DM
A) Specification: 80 pieces of small 8K, 4P and * * *;
Food: 40
Department stores: 30
Freshness: 10 piece
B) Require that the average price of all group purchase products be reduced by 25%;
C) Commodity selection requires the purchase of commodities or categories that are in great demand during the Spring Festival over the years.
2, enjoy the premise of group purchase price: one-time group purchase is within 500 yuan, that is, you can buy it at a special price on the DM group purchase special edition;
3. Auxiliary decoration: make a group purchase commodity identification card, and prominently prompt the purchase.
4. Operating rules: All group purchases are not subject to price adjustment. When a group purchase occurs, please ask the store group buyer to adjust the price manually according to the DM price;
5. Out-of-town store activities: if you shop in 500 yuan at one time, you will get a 2005 membership card, and only 1 card can be given for a single sale;
6. Require suppliers who participate in the group purchase version of the goods to provide gift measures for bulk purchase, integrate supplier activities, and reflect the preferential nature of the group purchase version.
Theme: Lianhua snapped up the first stop during the Spring Festival.
Time:1.28—2.15 (the first day of February 9th, Valentine's Day on February 4th/kloc) * * 19 days.
Because of the particularity of the Spring Festival, the planning of retail activities focuses on the combination recommendation of DM products, the vivid and specific appeal to the point of sale of goods, and the combination of reminding customers of their purchasing needs and inducing their purchasing desires to promote sales.
Appropriate coordination with exciting activities, combined with storefront publicity, decoration and other ways to render a strong shopping atmosphere at the end of the year. At the same time, the post-holiday effect and the cooperation of Valentine's Day activities are comprehensively considered to realize the completeness and comprehensiveness of the planned activities.
1, product mix and DM requirements
A) DM specification: 8K small, 20 pieces, more than 400 pieces.
B) Gift theme: wish list.
The main commodities are tonics (including North and South goods), gifts, alcohol, toys, household items and small household appliances. ...
This part of the goods needs the support of the supplier's promotional activities.
C) Food theme: Food will be delivered together.
Focusing on new year's goods, it integrates all kinds of gifts, dry goods, snack foods, cereals, oils and flour products, beverages, wines, snack foods and sweets.
D) department stores: open the doors to welcome the new year.
Bedding, clothing, clothing accessories, housework ...
E) Fresh: It's delicious and delicious in the New Year.
Condiments, fresh Japanese food, cold cuts, cooked food, vegetables ...
F) Classification and layout theme: It's not too cold this winter.
1. Red series: clothes and trousers in red in the animal year, and decorations featured in the Spring Festival, mainly some Spring Festival couplets, couplets, blessings and red envelopes;
Two. Fire series: hot pot, hot pot material, seasoning.
Three. Heating series: bedding, underwear, heating appliances.
G) Valentine's Day theme: simple love
Recommended goods for Valentine's Day, considering that this part of the goods may be duplicated with those recommended for Spring Festival, it is suggested that DM typesetting can mark the related goods with special marks that can be used as Valentine's Day characteristics to represent the recommended goods for Valentine's Day as a reminder;
H) Long holidays consume materials, and Lianhua will consider it for you-a great collection of people's livelihood.
This activity is mainly to promote the post-holiday sales of people's livelihood products and stimulate people's new round of purchase demand after the long holiday. It can remind people to buy through simple words combined with recommended goods, promote demand and purchase with warm tips, and strengthen the image of "thinking for you" in the store.
2, the dollar storm
Quick snapping up
Facts have proved that although price competition is the lowest level of competition, it is indeed the most effective means to combat and weaken other supermarkets, and it is also the most direct and powerful means to increase market share. In this special festival, Spring Festival, people's demand for all kinds of goods has reached a peak, so the design activities take buying big and giving small (buying gifts and sending condiments) as the main means to stimulate consumption.
The time consideration is mainly because the time around the university is busy, and I hope this activity can divert customers in time, achieve sales balance and effectively avoid sales losses.
This activity needs the support of the business administration department, and about 200,000 yuan is deducted from the supplier as the activity fee.
A) Time: 1.28-2.2
B) Activity content: You can participate in the "one-dollar storm" when you buy health care products and wine gift boxes in this supermarket for 100 yuan.
Quick snap-up "activity;
With the shopping receipt that meets the participation conditions on that day, you can go to the store to "sell" and buy any of the following goods for free at a price of one yuan:
Soy sauce 1 bottle, monosodium glutamate 1 bag, 2 bottles of balsamic vinegar, 4 bags of salt and 2 cans of Coca-Cola;
C) Operating rules:
1. Stores with space conditions will set up special sales separately, and smaller stores will be presented at the front desk. However, all stores are required to make eye-catching signs on the special sales locations and publicize the activities before the activities begin.
Two. Gifts should be ordered and packaged in advance to avoid confusion at the beginning of the activity;
Three. Ask customers to queue up in turn to buy special goods, and each shopping receipt is limited to any three;
Four. All shopping receipts for participating activities should be a single shopping receipt on the same day, which is invalid every other day and cannot be accumulated;
Verb (abbreviation of verb) If the "special sale" goods are returned to the supermarket, you need to go through the return formalities with the shopping receipt and return the "special sale" goods together;
Cut out the receipts of all gifts and write down the daily accounts;
Seven. The right to interpret this activity belongs to this supermarket.
D) Publicity copy: What can I buy for one yuan? A bottle of soy sauce? One bag of monosodium glutamate or four bags of salt? Sure！ As long as you come to Lianhua supermarket to shop, such a dream can come true!
From February 1, you can buy a certain amount of health care products and wine gift boxes in Lianhua supermarket, and you can get back a bottle of soy sauce or a bag of monosodium glutamate or other designated goods for one yuan. This kind of discount is visible, and this kind of true feelings are affected.
A dollar storm snapped up quickly, was it exciting? Then act quickly!
Step 3 decorate
A) The entrance of the store is decorated with big knots, and some flagship stores use helium balloons to enhance the atmosphere rendering effect;
B) The cashier is decorated with red silk and the word "Fu";
C) The main passage at the entrance of the store adopts the combination decoration form of big plum blossom bonsai and couplets;
D) smiling face design of shelves;
E) Special decoration of shaft: Spring Lotus-proposal of advertising company.
F) General decoration: banners, hanging flags, vertical banners, activity posters, DM spraying, etc.
Chapter III Planning Scheme for the Spring Festival 1. Background and significance of the event:
The new year is about to begin. In order to let the owners feel the care of our property and enrich the cultural connotation of the community, Spring Festival couplets were held today. Through this activity, not only can the owners feel our service to them, but also add a festive atmosphere to the Spring Festival, and lay a good foundation for our property to charge 20 years of property fees.
Organizer: Shanghai Jindi Property Service Co., Ltd.
Organizer: Jindi Yijing, Baoshan District
Baoshan district Di Chin Yijing customer service department
Co-organizer: Baoshan Sub-branch of China Construction Bank
Second, the activity time:
February 4, 20__
Three. Location:
Baoshan Di Chin Yijing 307 Gate Gangmen
Fourth, object-oriented:
All owners of Jindi Yijing Community
Verb (abbreviation for verb) activity requirements:
In the early stage of the activity, we should do a good job in the propaganda work of sending Spring Festival couplets and building bank cards to pay for them free of charge, so that the majority of owners can see that we care for them and do things for them, so that the majority of owners can feel our concern for them and fully mobilize the enthusiasm of residents to receive Spring Festival couplets. Maintain good order during the activities, ensure the normal activities, and record and take photos of the activities.
Activity process of intransitive verbs:
On June 5438+0 and June 5438+0 and June 20__, posters were posted to open bank cards, water, electricity, gas, communication and wireless TV fees for the owners free of charge, and Spring Festival couplets were sent to welcome the Spring Festival.
2. Prepare 20 _ _.1.1.05 —— 20 _.1.31distribute Spring Festival couplets: buy 300 copies of red paper to write couplets, and then write them with the help of three owners with excellent calligraphy in Jindi Yijing Community.
3.20 _ _.2. 1 —— 20 _ _.2.3 Items needed on the day of preparation activities: 2 desks and chairs, 4 pens, registration form, Spring Festival couplets, posters and arrangements for participants.
4.20 _ _ 2.4 Spring Festival Spring Festival couplets implementation: arrange the facilities required for the activities before 9: 00 am, distribute Spring Festival couplets from 9: 00 am to 4: 00 pm, register the information sent to the owner until 300 Spring Festival couplets are distributed, and assist the staff of Baoshan Branch of CCB to handle the card handling matters.
Seven. Staff arrangement:
Person in charge: Qian Jin
Publicity report: Xu Guiping, in charge of on-site shooting.
Information record: Xu Weiwei, Spring Festival couplets distribution and information registration website management: Xu Guiping, website home appliance placement and order maintenance.
Eight. Activity overview:
After the activity, organize the recorded materials, take photos, organize documents, and summarize the imperfections in the activity so as to do better next time.
Shanghai jindi property service co., ltd
20__ year 65438+1October 10.
About the Spring Festival planning scheme 4 I. Activity time:
X month x day
Second, the venue:
Ramada Plaza Hotel
Third, the theme of the event:
2008 Spring Festival Appreciation Reception
Fourth, the activity positioning:
In order to thank new and old customers for their support to _ _, strengthen the communication between enterprises and customers, carry forward corporate culture and open up a larger tourism market,
Creating a legend of contacts and improving the visibility of the project in the industry and the public are conducive to the next development of the project.
Verb (short for verb) The purpose of the activity:
1. Maintain customer relationship and cultivate loyal customers;
2. Establish the brand image of the project and improve the visibility of the project;
3. Introduce the company's future development trend and business philosophy to customers.
The intransitive verb invitee:
New and old customers of the company
Seven. Number of invitees:
It depends on the situation.
Intransitive verb waiter:
Company leaders and all employees of the marketing center
Eight. Assisting department:
Company offices and central departments
Nine. Activity Responsibility: Omission
X. website layout:
1. Water signs are placed at the main entrance of the hotel;
3. Check-in desk, banquet hall guests;
4. Banquet banners are hung in the banquet hall;
5. Buy a certain number of corsages, which will be put on by the welcoming staff when the guests sign in that day to show their grandeur;
6. Arrange the staff as the host of the reception, responsible for hosting the reception and adjusting the atmosphere at the reception site;
7. Contact the hotel in advance to ensure that enough parking spaces are reserved on the reception day.
XI。 Activity flow:
1, the whole process of welcoming guests, signing in, taking seats, distributing gifts, arranging photography, video recording and shooting;
2. The host announced the official start of the appreciation meeting, taking the blame for the resignation of the leaders and customer representatives, and commending the outstanding employees of the year; Xiamen Conference Network sincerely serves you.
3. Company employees bring their own program performances and lottery;
4. After the thank-you meeting, the reception will begin;
5. The thank-you party came to a successful conclusion.
Twelve. Suggestions on the prize setting in the lucky draw: it depends on the specific situation.
Thirteen. Activity preparation:
1. Implement the leader's speech in advance, confirm the invited guests and send an invitation letter;
2. Implement the funds needed for the thank-you reception in advance and confirm the purchase order of the required materials;
3. Arrange material procurement and customization in advance, and make emergency plans for emergencies;
4. Re-implement all links in advance on the day of reception to ensure that there are no omissions.
XI。 Budget: It depends on the specific situation.
On the theme of the activities in Chapter 5 of the Spring Festival planning scheme:
Perfect storm at the end of the year
Activity time:
February1-February 17 (*** 17 working days)
Activity content:
First, the whole product is 20% off.
During the activity, all goods are sold at a discount of 2-8.5 (20% off Baiyuan Street on the 6th floor).
Please refer to the counter for details of gold and silver jewelry, watches and cosmetics. )
Second, shopping for an hour is lucky for five minutes.
From February 8 to February 17, during normal business hours every day, customers who shop for 5 minutes or more will receive half of the amount of the purchased goods.
note:
1. All refunds are in the form of coupons (coupons A).
2. Lucky draw method: 10: 10, 9: 00-10: 00,1:10-lucky draw.
3. Lottery location: the lottery site of the promotion service desk on the 6th floor;
4. Refund location: promotion service desk on the 6th floor;
5. Refund time: business hours of the day;
6. The maximum amount of a single refund is 5,000 yuan, and more than 5,000 yuan is regarded as 5,000 yuan;
7. The winning time shall be subject to the transaction time printed on the receipt of the cashier institution;
8. Lucky winning customers must collect coupons on the same day with complete shopping vouchers, and they will be deemed to have given up automatically if they expire;
9. The coupon returned by this activity is valid for February1August-March 30, and will be invalid after expiration;
10, the lottery results will be announced on the spot and on the radio in time.
Activity description:
During the 1. activity, the manufacturer or supplier shall bear all discounts;
2. Manufacturers or suppliers should determine their own discount range according to their own actual conditions, but it is strictly forbidden to increase the price before the discount;
3. All investment managers and customer service personnel should strictly supervise the situation of "increasing the selling price and then discounting". Once false discounting is found, the company will deal with it seriously according to relevant regulations;
4, customer service personnel should strictly supervise suppliers, it is forbidden to use defective products to cope with this activity;
5, shopping mall management department should strictly control the quality of goods, to prevent fake and shoddy goods from entering the market;
6. During the activity, the coupon (coupon A) will no longer enjoy the discount when used on the 6th floor;
7. Any supplier who needs to hold a special sale meeting shall submit a written application for the required site layout in advance, and the floor management personnel shall strictly manage it according to the requirements of normal stores;
8, where the sale, the artist should be responsible for the image check, and provide corresponding props according to the demand, do the necessary beautiful layout and popular provisions;
9. Special sale brands require advertising in major media in Changchun.
During the activity, the vip card discount function will be suspended and the integral accumulation function will be used normally; During the activity, all discounted goods should be clearly marked with the original price and current price on the price tag, and the customer service staff on each floor should strictly check; Discount sales by manufacturers or suppliers, hanging banners and promotional shopping guides in stores must be approved by the marketing planning department, and the marketing planning department and store management department will strictly investigate the behavior of hanging banners or arranging promotional shopping guides without authorization.