On one side is Moncler Mongkou, known as the "Feather Emperor", and on the other side is the Canadian goose, known as the "King of Down Jackets".
And how did Bosideng fight his way out between these two giants?
0 1. When I met jean paul gaultier, the life image of Bosideng brand was hung up.
Bosideng, as the representative of domestic down jacket brand, has a history of 44 years, but its reputation is far less than that of Mengkou and Canada Goose. Thanks to jean paul gaultier, Bosideng has been reborn in the past two years.
Jean Paul Gautier is a famous French palace designer. As the former creative director of Hermes, he is to Hermes what Galeries Lafayette is to Chanel. Bosideng's cooperation with him undoubtedly met Bole.
Recently, jean paul gaultier cooperated with Bosideng for the second time to launch the "new down jacket" series, which caused a sensation in the fashion world.
The "new down jacket" includes three series: Grand Palace, Paris Snow Scene and Classic Navy. It integrates the creativity of jean paul gaultier into the Bosideng brand, creating a down jacket with fashion, practicality, high design sense and exquisite craftsmanship.
Bosideng's "new generation down jacket" Grand Palace series is the first trench coat style down jacket. Waist design highlights the proportion of body lines, which can be worn for daily travel and workplace commuting.
Deconstruction is also Jean-Paul Gaultier's skillful technique. The light texture combined with the hollow design of different materials, taking into account elegance and temperature, not only retains the masculinity and toughness of men, but also adds a bit of femininity.
Bosideng's "New Generation Down Jacket" Paris Snow Scene Series presents the snow scene of Jean-Paul Gaultier's hometown in the down jacket in the form of printing, making full use of the most representative element in winter-snow, and expressing the designer's artistic feelings with romantic characteristics.
Bosideng's classic navy series "new generation down jacket" adopts the navy collar design which is particularly popular this year. The fake two-piece design looks more layered, and it can also decorate the shoulders well, making the overall proportion look more harmonious.
02. Specialized industries and new technologies
In addition to the new breakthrough in appearance, Bosideng down jacket also adopts brand-new technologies and new processes.
The common down jacket has a criticism that it is easy to drill down and run down. In order to solve this problem, Bosideng specially adopted the direct cashmere filling process and used seamless glue pressing to improve the quality of clothing.
Thanks to the direct filling process, the down jacket not only performs well in warmth, but also does not look loose in style, getting rid of the bloated traditional down jacket and wearing it more vigorously.
It is worth mentioning that the "new generation down jacket" jointly launched by Bosideng and jean paul gaultier has also added fabrics with antibacterial function, which is equivalent to giving everyone an extra layer of protection this winter, keeping warm and windproof, but also effectively resisting bacteria and wearing healthier.
In addition, William Chan also specifically mentioned Bosideng's antibacterial fabric, which he thought was amazing and had a sense of technological future.
This new high-tech antibacterial fabric can be said to create a new field of down jackets, which is very innovative and practical.
03. Superstars bring goods
Although the quality of Bosideng is trustworthy, it has been tepid in China before, largely because it has not been popularized in fashion, and the star effect is the main force.
Many stars have brought Bosideng's goods in the past two years. Yang Mi wore a Bosideng trench coat with knee-high boots and a dirty pigtail on the show floor, which was bursting with fashion sense.
Cecilia Boey wears Bosideng's "New Down Jacket" Paris Snow Series with a black one-piece skirt, which is sexy and reshapes the fashion of down jackets.
As the new spokesperson of Bosideng, William Chan appeared in the big show this time, wearing a black hooded down jacket and basic items, full of fashion sense ~
Meng Jia wore a Bosideng black trench coat with a waisted design, which perfectly showed a good figure proportion.
Chen Linong also wears a Bosideng coat and a denim blue shirt, which is calm and stylish.
Jean-Paul Gaultier, the designer of "New Generation Down Jacket Series", also said that he reserved dozens of down jackets for Bosideng to give to his family and friends. Will jean paul gaultier's strength make Bosideng a popular brand like Hermes? Let's wait and see ~