1. Clarify the core message: Before making a short video copy, clarify the core message or theme you want to convey. This can be a product, a service, a storyline, etc. Make sure that the copy revolves around this core.

2. Conciseness emphasizes value: Short videos are usually short, so the copy must be concise and clear. Use as simple language as possible to convey information and avoid long sentences. Highlight the value of your product, service or content. Tell the audience why they should be interested in this content and what benefits it has for them.

3, arouse interest and emotion * * * Ming: the opening should arouse the interest of the audience. You can attract attention with fascinating questions, questions, emotional guidance or interesting examples. If possible, use emotional elements to trigger * * *. People are more likely to have emotional connection with the content, so adding emotional elements to the copy can improve the audience's participation.

4. Clear call to action: If your short video has specific actions or calls, make sure the copy is clearly expressed. For example, you want the audience to click on links, subscribe, share and so on. Make sure that the copy contains clear operating instructions.

5. Use powerful verbs and adjectives: Use powerful verbs and adjectives to enhance the expressive force of the copy. For example, replace fun with excitement, or replace trying with immediate action.

6. Pay attention to the audience and cooperate with the video: When doing copywriting, always remember who the audience is. Consider their needs, interests and values to ensure that the copy meets their expectations. Make sure the copy matches the video content. Copywriting should be in harmony with the picture and sound of the video, without confusion or distraction.

7. Testing and optimization: Make multiple versions of the copy, and then test them to see which one works best. Constantly optimize the copy according to the audience feedback and data to improve the appeal and effect.

8. Presentation mode and consistency: consider the presentation mode of the copy, including the timing of subtitles, dubbing or copy. These factors have an important influence on the effect of copywriting. If you use similar brand copy or theme in multiple short videos, please ensure consistency to build brand awareness.