Compared with a fashionable or mid-range jewelry store decoration design, the expression of jewelry store decoration design is different from the application of jewelry store decoration materials. Grasping this scale can make the jewelry store decoration designer complete the jewelry store decoration design more accurately, which is also the performance of design experience. 2. Jewelry store decoration is a relatively high-end design in commercial space. No matter what the decoration design style of its jewelry store is, whether it is luxurious, simple, large or small, it should be carefully conceived, which is an excellent opportunity for careful design. A good jewelry store decoration design can test a designer's design level, and it can also be seen whether the ideological expression of jewelry store decoration design is consistent with the expression of jewelry brand culture. 3. The design of jewelry store decoration should not be stereotyped, should not be rigidly imitated, and should not be rigidly stacked with various jewelry store decoration design elements. Jewelry store decoration design should be inspired, more personalized, and have its own design process characteristics, so the details of this production should be seriously considered. Jewelry is a very delicate commodity, so the design of jewelry store decoration should also try to deal with the details. Pay attention to it, be exquisite, and keep the goods decorated in the whole jewelry store intact and consistent.