1, compared from the brand.
Wuliangye is a kind of Daqu Luzhou-flavor liquor produced in Yibin, Sichuan. At 1963, it was praised by experts as "long aroma, mellow taste, sweet entrance, clear throat, harmonious flavor and just right". Wuliangye won the first place and the title of China Famous Wine (Maotai only ranked fifth). After three, four and five evaluation receptions, Wuliangye has been awarded the title of China Famous Wine. 1952 Wuliangye was too busy to join other wine companies in the first wine tasting of 1952. In 2005, Wuliangye was always the boss, and Maotai was suppressed by Wuliangye, which can only be regarded as the second child in the Millennium. At the craziest time, Wuliangye not only operated its own brand, but also began to make branded products on a large scale, which brought huge profits and caused the decline of brand value. Maotai has been riding the dust since 2005, and it is still the well-deserved boss today. However, among the tens of thousands of liquor enterprises today, Wuliangye and Maotai are still the first-line brands, and other liquor enterprises cannot shake them.
Wuliangye Seventh Generation Limited Edition 52 Degrees
Yanghe Dream Blue M9 45 degrees
Yanghe Liquor, also a Daqu Luzhou-flavor liquor, was produced in Suqian City, Jiangsu Province, and won the title of China Famous Liquor at the Third National Appraisal Reception of Dalian 65438-0979. Experts evaluated Yanghe Daqu as "sweet in mouth, soft in mouth, clean in tail and fragrant in aftertaste". And in 1984, the fourth national wine tasting and 1989, the fifth national wine tasting won the gold medal twice, and won the national famous wine three consecutive championships, one less than Wuliangye's four consecutive championships. At present, it can only be regarded as a second-line brand in the national liquor enterprises.
2. Compare prices.
Yanghe Dream Blue M9, Yanghe official flagship store 1599 yuan, Wuliangye seventh generation limited to 52 degrees, Wuliangye official flagship store 1599 yuan. Coincidentally, the price is the same.
The seventh limited edition of Wuliangye is 52 degrees, and the official flagship store of Wuliangye is 1599 yuan.
Yanghe Dream Blue M9, Yanghe official flagship store 1599 yuan.
3. Compare the degree of wine.
The seventh-generation Wuliangye Wupu limited edition is 52 degrees, which is good for storage. Yanghe Dream M95 45 degrees. A glass of high-alcohol and a glass of medium-alcohol
4. Compare the value of drinking and collecting.
These two kinds of wines are famous in China. Yanghe wine is famous for its pure and elegant aroma, authentic aroma, strong typicality, balanced aroma and taste, delicate and long taste, clean finish and sweet aftertaste. Wuliangye is famous for its "long aroma, mellow taste, sweet taste, clear throat, harmony and just right", and its taste is different.
Wuliangye Wupu Seventh Generation Limited Collection Edition 52 Degrees: Production started in 2003 and stopped in 20 19. Except for the words "limited edition of the seventh generation Wuliangye" and the introduction text on the back, the quality of the wine is not obviously different from that of the ordinary seventh generation Wupu, and the price is slightly different. Appearance or classic acrylic transparent box, transparent glass bottle. The collection edition is marked with the collection number and collection certificate. In my opinion, collecting is of little significance. Although it has been discontinued, after all, the time is short, and the world volume on the market is still very large. But as a collection variety, it is still very good in the wine cabinet.
1963 the second national wine tasting, the old eight famous wines.
Yanghe Dream Blue M9 is still in production and sales. Compared with the 52-degree suspension of the seventh limited edition of Wuliangye Wupu, it is slightly inferior in collection, and the high alcohol content of Wuliangye is more conducive to collection.
1979 Eight Famous Wines at the Third National Appraisal Reception in Dalian.
To sum up, if I choose the eighth generation Wuliangye Wupu, the price is even cheaper than Yanghe Dream Blue M9. Finally, whether it is brand, price, collection, gift or Wuliangye, it is better.
The above comparison is just a family opinion. If there is anything wrong, please criticize and correct me.
Last time I did something for my friend, my friend wanted to give me two bottles of wine, Maotai and Wuliangye on the table. For me who can't drink, I finally chose Maotai. Why? Because in my mind, Maotai is the best wine in China. As for Mengjiu and Wuliangye, which is better as a gift? I think as a person who has a little impression on China Liquor, he will choose Wuliangye as a gift. Wuliangye is too famous. If you give gifts in Jiangsu, I think it's still Dream 9, because Dream 9 is expensive and the locals know its value, but it won't work in other places.
Wuliangye, a specialty of Yibin, Sichuan, is a national geographical indication product. Wuliangye has a brewing history of more than 3000 years. It is brewed in a warm and pleasant natural environment by using the ancient technology of more than 600 years and integrating the essence of sorghum, rice, glutinous rice, wheat and corn. Wuliangye 1963 won the first prize in the second wine tasting. In addition to winning the gold medal for the first time in four consecutive tasting sessions, Wuliangye ranked 26th in the list of top 500 Chinese brands in 2020 and 59th in the list of the most valuable brands in China 100 in 2020. Wuliangye, as one of the four major liquor brands in China, is the top brand in the famous liquor market in China, and its influence is better than that of Dream Blue M9. In addition to Maotai, Wuliangye's position can't be shaken by other brands.
Dream 9 Dream Blue is produced in Suqian, Jiangsu, and its soft alcohol content is 52%. It belongs to Luzhou-flavor Daqu brewing and is refined from wheat, barley and peas. It has a long history. With its sweet, soft, clean and fragrant soft wine characteristics, it has won many international famous wine honors and been selected as one of the eight famous wines in China. The wine is clear and transparent, with rich and elegant aroma, fresh and sweet taste and delicate and long taste. Although wine is good, it is still not as good as Wuliangye's brand influence.
Wuliangye and Mengjiu are both 52-degree Luzhou-flavor liquor, and each bottle of Wuliangye is several hundred cheaper than Mengjiu. Not only is it cheap but also attractive, and the person who receives the gift is also happy. Why not?
I also drink a lot, but I don't have much research on this. Speaking of the harm of wine to human body, there is no doubt about the harm to human body. Compared with the blending of grain wine and alcohol, I believe that most people have the same idea as me, that is, grain wine feels drunk after drinking, and it is very comfortable to drink it moderately, even if it is drunk too much, it is easy to recover. Alcohol blended wine may taste good, but it has enough stamina, which will make you feel uncomfortable for a long time and thirsty for water. I have drunk Yanghe wine several times, all of which are very good in the early stage and very bad in the late stage, so don't drink Yanghe wine, it tastes bad, and you will regret it, so I choose Wuliangye!
Yanghe's marketing and advertising are really good, but the quality of wine is too poor and there is no cost performance.
Tell me about my personal experience: nine years ago, I drank a bottle of 52-degree sky blue with a friend and shared it equally. I don't feel very happy. Everyone poured more than one or two glasses. When I left after dinner, I found myself unable to stand up and my limbs were weak. Later, I was sent home by my friend.
So I have always suspected that Yanghe wine is more harmful to the brain.
Without thinking, Wuliangye
China Liquor only won the first and second place, but didn't win the third place, which is the so-called iron crown and flowing water third place.
Besides, Yanghe can't rank third, so don't make a mistake about the grade.
Wuliangye and Yanghe are both national famous wines, and the main series are Luzhou-flavor wines. Wuliangye Wupu has always been a high-end wine brand promoted by Wuliangye Company, and now it has been updated to the eighth generation; Dream Blue Dream 9 is a product launched by Yanghe 20 17 in order to better impact the high-end market. Although Wupu and Meng 9 are the most typical high-end liquor representatives of these two companies, they are not the most expensive liquors.
Although both of them are high-end Luzhou-flavor liquor, they are quite different in taste, style, popularity and price. Let me compare these two high-end Luzhou-flavor wines from several aspects:
Wuliangye was established in 1958. Since 1963 participated in the second famous wine selection, it has been rated as a national famous wine for four consecutive years. Wuliangye became one of the 2 1 liquor golden cups in the liquor quality competition of the Ministry of Youth Industry 1984. After the pricing power of famous wines was released, Mao, as the head of the company, of course, the radicals began to raise prices in order to quickly occupy the high-end liquor area.
1994, Wuliangye surpassed Shanxi Fenjiu for the first time and became the big brother in the liquor industry. Since then, Wuliangye ranked first in the domestic liquor industry with 18, and was successfully listed on 1998. After becoming the leader of liquor industry, Wuliangye started its national layout, and its flagship product is Wuliangye Wupu. Before 2005, the price of Wuliangye Wupu was always higher than that of Tian Fei Maotai, which can be said to be the highest-end liquor product in China.
Yanghe was built in 1949. Although it was built earlier than Wuliangye, it was not so lucky compared with Wuliangye Yanghe. Yanghe also participated in the famous wine selection for the first time on 1963. Unfortunately, Yanghe was not selected, because it used vat fermentation and cement cellar fermentation, which led to poor fermentation degree of fragrant Yanghe Daqu. Since then, Yanghe has learned from a painful experience and reformed its technology, and was finally named as a national famous wine in the next three famous wine selections.
After the price of famous wine was liberalized, Yanghe almost stopped production because it could not grasp the market rules, coupled with the backward system and the impact of advertising wine. It was not until the successful restructuring of Yanghe in 2003 that the soft cotton blue classic was first introduced, which made it rise overnight. In just seven years, Yanghe has surpassed Fenjiu, Gu Jing Winery, Jiannanchun, LU ZHOU LAO JIAO CO.,LTD and other famous wines to become the third in the liquor industry. Yanghe was listed successfully in 2009; 20 10, Yanghe successfully acquired Shuanggou wine industry; 20 1 1, Yanghe began to shift its product layout from Jiangsu province to the whole country.
Generally speaking, Wuliangye is more famous than Yanghe, and its national and high-end market layout is earlier than Yanghe. Moreover, Upp has been going to the whole country as early as the last century, and M9 only opened the market in recent years, so Upp's brand awareness is much higher than that of Dream Blue M9.
Wuliangye belongs to Sichuan-flavor Luzhou-flavor, with more mature taste and cellar fragrance. Yanghe belongs to Jianghuai Liquor School, but it has abandoned the characteristics of aroma, elegance and alcohol in Jianghuai and opened up a soft style in the domestic liquor industry.
The old wine cellars used by Wuliangye were built in the Ming Dynasty, and 70% of the wine brewed by these cellars was used in Wupu. Wuliangye ancient brewing technology has been passed down for more than 600 years. According to statistics, Wuliangye currently has more than 32,000 pits, including 59 pits over 600 years old. Wuliangye has always been the benchmark of multi-grain Luzhou-flavor liquor, which is brewed from the essence of sorghum, rice, glutinous rice, wheat and corn.
The biggest feature of Yanghe blue classic is softness, and its soft style has also influenced a batch of liquor. Moreover, Yanghe has more pits than Wuliangye, with more than 70,000 pits, including 2,020 old pits in Ming and Qing Dynasties. Yanghe M9 is a multi-grain Luzhou-flavor wine fermented in a century-old cellar. M9 uses high-quality sorghum, glutinous rice and corn as raw materials, and wheat, barley and peas are made into koji at high temperature.
The biggest feature of Wupu is its distinct aroma, harmonious aroma, mellow entrance and no miscellaneous taste; At the same time, the aroma is strong but not bright, the entrance is mellow, the taste is soft and delicate, sweet and comfortable, and there is a faint aftertaste of grain koji after entering the throat.
Yanghe M9 has an elegant aroma, which is a compound aroma of cellar fragrance, bad fragrance, grain fragrance, qu fragrance and mellow fragrance. Under the boutique, there is a little coldness after the entrance, but it is not lost. The wine tastes elegant and smooth, and the fine products have a delicate and soft feeling.
Although Yanghe's wine cellar is twice as high as Wuliangye's, the annual output of liquor is comparable, which is related to the size of the wine cellar, the output of liquor and whether the wine cellar can be used well. In 2020, the total output of Wuliangye is 6.5438+0.59 million tons, the output of high-end liquor is about 26,000 tons, and the sales volume is 28,000 tons. The output of series wine is 6.5438+0.33 million tons. In 2020, Yanghe will produce about 6.5438+0.6 million tons of liquor, of which 6.5438+0.56 million tons will be sold. Of course, this capability includes its wholly-owned acquisition of Shuanggou Liquor. The annual output of Wuliangye and Yanghe is among the best in the whole liquor industry.
In 2020, the sales volume of Wupu will exceed 20,000 tons, accounting for about 3/4 of the total sales volume of Wuliangye products. Revenue is estimated to account for more than 70%, and actual sales will exceed 30 billion. "Wupu" has actually become the price vane of liquor in the thousand-yuan price range.
In 2020, the sales revenue of the whole Yanghe high-end series will be 654.38+07.648 billion yuan, including manual shift, Dream Blue M9, Dream Blue M6+ and other high-end products. Therefore, it is estimated that the actual sales of Dream Blue M9 is in the tens of billions, not exceeding10 billion at most, far behind Wuliangye Wupu.
Production capacity of Sujiu Group in 2020:
We all know that Tian Fei Maotai, Wuliangye Wupu and Guojiao 1573 are the three giants of high-grade liquor. The ex-factory price of Tian Fei Maotai is 1499, and a bottle of Tian Fei with several thousand yuan in the market belongs to secondary circulation. As for Wuliangye and Guojiao 1573, they are the weathervanes of high-end wines of around 1,000 yuan, but Wupu's influence is stronger than Guojiao 1573.
Don't look at the guide price when buying wine, look at the actual price, because under normal circumstances, the actual price of liquor will be lower than the guide price. Wuliangye Wupu is definitely the king of liquor around 1,000 yuan. According to the price of the e-commerce platform, the price of Wuliangye Wupu is 1 1,000 yuan. Sometimes when there is a discount, you may be able to buy a bottle without 1000. The guide price of Yanghe M9 in the official flagship store is as high as 2300 yuan, but the actual price is less than 1500. Sometimes you can buy a bottle around 1300 yuan at a discount.
There is a lot of white wine now. Although there are many liquors clamoring for higher prices to hit the high-end market, there are many liquors with prices exceeding 1.5 million in the market. However, as long as the price of these high-end wines does not rise, the actual transaction price of these high-end wines will not go up, which leads to a great difference between the guide price and the actual retail price. Therefore, big brother is big brother, and even Guojiao 1573 has to follow Upp's price increase.
People generally have regional preferences. For example, Yanghe is the liquor in Jiangsu Province. Compared with other provinces, Jiangsu people may prefer Yanghe. In recent years, the nationalization process of Yanghe is obvious. Now the income outside the province is slightly higher than that in the province, but the income inside and outside the province is10 billion.
Compared with Wuliangye, which has completed the national layout, Yanghe's main market is still in East China, Central China, North China and South China. I believe that most people will choose Wuliangye if they are in other provinces except Jiangsu and Sichuan. Upp is higher than Yanghe M9 in terms of wine quality, word of mouth, influence and sales.
The only thing that Yanghe M9 is better than Upp is the packaging design. First of all, the appearance is a water drop shape, and the packaging box is also blue, which looks more fresh and refined, reflecting the classic blue style. In contrast, the packaging of Wuliangye is much simpler, but it is no longer necessary to rely on packaging to attract consumers.
Wuliangye is used all over the country, and even unconsciously labeled as a high-end wine, but Yanghe is not very recognized in many parts of China. Compared with M9, Wuliangye Wupu can buy more recognized wine with less money, with higher cost performance and no loss of face.
These two kinds of wines are much worse than others except that the prices are similar. Yanghe wine has suddenly expanded in recent years, and it has become more and more shameless to secretly sell it.
Jiangsu recommends Dream 9, and other regions recommend Wuliangye.
Dream 9: the packaging is high, the quality of the wine does not match the selling price, and the price/performance ratio is low, but the gift is expensive.
Wuliangye: nationally recognized, it is the benchmark of Luzhou-flavor liquor. The fragrance is stronger, the aging effect is better, and the cost performance is stronger.
Off-topic: Some people may have a headache after drinking Yanghe Daqu and have a bad impression on Yanghe wine. However, Yanghe, as the old eight famous wines, still has some details. It is recommended to drink the dream blue of 6 40.8 degrees which fully reflects the characteristics of Yanghe wine.
Dream Blue M9 and Wuliangye belong to 1k+ ultra-high-end liquor, which can be said to be the best Luzhou-flavor liquor. The quality of the wine is very good, which is more than enough for self-drinking, gift giving or business banquet.
The packaging of Dream Blue is more exquisite and atmospheric, and the packaging of Wuliangye is more calm. You can choose what kind of wine to buy according to the recipient's preference.
My suggestion: Young and middle-aged people choose Dream Blue M9 and old people choose Wuliangye.