Confessions of an Advertiser Ogilvy, most people like to advertise from his books.

Advertised

Leo Boehner, the man who stared, actually said 100 sentences, only a few pages of documents, which can be found on the Internet.

My advertising career, science advertising Hopkins

In "Advertising Legends and Creative Coups", james webb young focused on creative coups.

James webb young's creative coup "Creative james webb young" is just an article, which has turned into a book and is suspected of cheating money.

How to create an advertisement Tom Dillon, one of the famous grey book series.

The Art of Advertising Writing by Dennis Higgins is one of the famous series of grey books.

George louis, the blue trick.

George louis and george louis's great ideas seem to be the same as the last book.

Ten Ghosts Electrify Ueda Yaya.

Neil French, unofficial publication.

Advertising creativity law of sales growth 19 times. Capps

"Copywriting fever" Luke Su Liwen

"Selling Heaven on the First Line" Tamura Ren

Copy set:

TheCopyBook, the top 32 advertising copybooks in the world, is the most classic copybook. Unfortunately, the work is not translated, and it is very difficult to read.

"The Way of Creativity" is the writing way of 32 top advertising copywriters in the world. In fact, it is the last book to translate all the works. It seems to be an unofficial publication.

Conclusion is an unofficial publication of India's top copywriting.

Chinese copy:

The complete works of advertising works of Xu Shunying and Zhongxing Department Store

"Ten Advertisements and Nine Ugliness" Ceng Jincheng and Chen Daren

Xiao Qiang advertisement 100 recruit Lin Yongqiang.

"CD is not easy to make", also known as "This is an advertising book", by Lin Yongqiang.

Li Xinpin, the side effect of Eslite, is full of advertising copy of Eslite Bookstore.

Advertising fetishism Li Xinpin, which is a copy full of ideological style.

Dictionary of modern Chinese advertising grammar

The superstructure built on the green is communicated by flamingos, showing the trading records of the green class.

Rocky Le, advertising copy.

Lai Zhiyu, A San, Liu Jingfeng, Liang, Feng, Le Jianfeng, Wang Xiaosai,,, Huang Yandong, thirteen top experts * * *.

Creative category:

Zhan Hongzhi, a creative person, is very inspiring to creativity.

Jim Acheson, an excellent advertisement, talked about many advertisements.

Huang Wenbo, who is picky about eggs, talked about many advertisements.

I have a problem with creativity, Huang Wenbo. Talk about creative methods.

Lai Shengchuan, Lai Shengchuan's creative science, only introduced one method, but it is more systematic.

Policy class:

"Effective Advertising" Roth Reeves

"2 1 model of building famous brands" Andreas Bucholcz Wolfland Weidemann.

Locate Ellis/Jack Trout.

22 Business Rules Alliance/Jack Trout

"Commercial War" Ellis/Jack Trout

"2-hour brand literacy" Deng Delong

Comprehensive class:

China Advertising Festival, Time Chinese Advertising Award, Cannes Advertising Festival, D&; D advertising festival, Oneshow advertising festival and other works.

The secret of advertising Wulin has just entered the advertising industry, so you can have a look.

Ogilvy's views are all very good, but I didn't read them at that time.

Dialogue among Creators: Interview with Tan, Mo and Other Creators, edited by advertising door.

Magazine category:

Advertising Archives, a German magazine, is the latest advertisement in the world, with relatively new ideas and collections every year.

Commercial film collection of lens, DVD, 1000 yuan, fortunately, you can buy pirated copies.

Extended reading:

Fang Gang's Poems on Fang Gang's Plain Beauty and Rhythm

Selected poems, Yan Yuejun, etc.

Beyond the century: forty contemporary avant-garde poets

China Adventure Poetry Appreciation Dictionary Chen Chao

Listening to the cold rain, Qingqing is nostalgic for a map and the handprint left by Yu Guangzhong.

Above the Underground River, Xi Murong

Bye, Vivian, Annie Baby.

As the saying goes, poking fun at a bunch of sentences and writing humorous copy may be useful.

Creative director Liang, a portrayal of foreign capital life in the past four years.

Theoretical category:

Chen Jiaying's Philosophy of Language is a theoretical book about language, which is too theoretical to read.

Beyond Language —— On Literary Linguistics A theoretical book on language by Lu Shuyuan is quite interesting.

Heidegger, a theoretical book, turned to play.

Advertising book website:

Oriental media:

Jie Jun's view:

Many of the books introduced here are not available now, but only some advertising companies and libraries can find them.

In fact, I don't need to read every book, there are too many (some of which I haven't read carefully), and there are more and more new books at present, so we should keep pace with the times.

If you think there are too many books, you can read The Way of Creativity, Confessions of an Advertiser, Xiao Qiang Advertising 100 and Two Hours of Brand Literacy first.

Next, you can look at my advertising career, scientific advertising, advertising writing art and creative people. I have opinions on creativity, positioning and 22 business rules.