Invitation letter 1932
The social history of 1930 began with the crash of American stock market in 1929, and then entered the Great Depression. Until 1932 published the jewelry series, the Dow Jones index fell by 80%. From this perspective, the "luxury initiative" initiated by Ms. Chanel and diamond suppliers can be regarded as a blow to the boutique industry at that time.
The exhibition "Bijoux de Diamants" delivered positive energy to the jewelry designers who were shrouded in gloom at that time. Its birth is a legend: Chanel stared at pre-war Paris under the cover of electric lights, and her inspiration flashed: stars! We are deeply fascinated by these exquisite jewelry designs, which show the designer's outstanding design talent to the greatest extent-at the same time, they are very creative and elegant.
1932 media promotional materials
This series has become a turning point in Chanel's history-marking a break with the past and symbolizing the release of Chanel's free spirit. Before 1932, Chanel only designed accessories for her own clothes, but when she exhibited her first high-end jewelry collection in Paris, she said: diamonds should be set in platinum. Moreover, unlike traditional jewelers, she doesn't put jewelry in a velvet tray, but wears it directly on a wax figure.
Back to the contemporary era, Chanel launched a high-grade jewelry series-"ICONS 1932", tracing back to the iconic elements such as lions, suns, comets, feathers and ribbons in the "Bijoux de Diamants" jewelry series1932, and redesigning it in a modern style by combining the simple collocation of gold and diamonds with ingenious designs such as overlapping structure and convertible jewelry.
The origin of fashion accessories
As early as the 1920s, precious gems and pearls were exclusive to celebrities and nobles.
However, due to the lack of materials at that time, the cost of jewelry was extremely high, and even Guan Tai could only wear one or two pieces. Ordinary people don't even think about it!
Coco also likes to wear jewelry, especially Dai Lai with minimalist design. Wearing only one or two pieces can't satisfy her at all.
Besides, she despises showing off her wealth. She herself said, "It is better to hang an expensive string of pearls around her neck and stick money all over her body."
So she simply wore a fake and thought it was a very rebellious and pioneering behavior full of personality.
Not only is it cool, Coco also wants all women to have the freedom to wear jewelry.
She simply made accessories from cheap chains, artificial pearls, glass, etc., and put them in the store to match clothes for customers, so she had the first Chanel "fashion accessories" series.
Because of her childhood experience, Coco has a soft spot for churches, and her design inspiration mostly comes from Byzantine style and Baroque style. And this classical architectural style has been running through Chanel until now.
Coco believes that fashion should have its own taste and attitude, not just showing wealth and status.
At first, people couldn't accept her idea and laughed at her for not being able to afford high-grade jewelry.
But she insisted on herself until this photo on the beach suddenly made "fashion accessories" fire.
More and more girls not only imitate her dress, but also begin to realize that even fake jewelry can be fashionable!
Besides, "fashion accessories" also gave women spiritual freedom at that time.
Girls can no longer rely on men's help, and can afford their own accessories.
Jewelry no longer represents status, but also changes from "luxury goods" to fashion items.
Common materials
Chanel fashion accessories commonly used materials are as follows.
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# Pearl
Pearl ornaments are Ms. Coco's favorite. Once put on, it will not change for many years.
And the biggest advantage is that it is not easy to go out of date, and it is still fashionable to take it out.
White pearls with Coco's favorite black dress are elegant and exquisite.
As the fist product of Chanel, pearl ornaments are made of artificial pearls, but the production process is not inferior at all. They are all from the high-end workshop Gripoix, so the price is not as cheap as expected.
The pearls produced by Gripoix are polished by hand every moment, so the density, feel and texture are almost the same as those of natural pearls.
Moreover, compared with natural pearls, Gripoix pearls have stronger luster and will not oxidize and turn yellow even if they are left for a long time.
More importantly, artificial pearls can be customized according to the requirements of designers and can be matched with more styles.
02
# Coloured glaze
Glass accessories are also one of the earliest designs of Coco. Raw materials are still provided by Gripoix.
But in fact, mixing jewelry and glass is Maison Gripoix's idea, just like Coco's idea.
So the two hit it off, a design, a production material, and a set of glass accessories that broke the tradition.
Since 1924, Gripoix has cooperated with Chanel to create many classic accessories for Chanel.
Gripoix has always insisted on making glass by hand, so the products are few and refined, making it the most popular and valuable series of Chanel. Now many medieval styles are full of fashion sense.
03
# Golden
The large-scale application of gold in accessories is attributed to Chanel's goossens gold and silver manual workshop.
Moreover, as one of Chanel's five iconic colors, gold is of great significance to cocoa.
Gold is her inspiration, a religious relic she saw in the orphanage, and a splendid embroidery on the priest's robe. For cocoa, gold is hope and victory.
In fact, it can be seen that although Ms. Coco doesn't care much about the authenticity of jewelry, there are still guidelines on the control of production technology and raw materials.
Her purpose is not to become a jeweler, but to let more girls gain self-confidence in pursuing beauty through self-reliance.
What's worth buying?
Chanel's accessories come out in many styles every year, and it is easy to be picky if you are not careful. If it is the first time for a girl to wear Chanel accessories in into the pit, she can start with the following series.
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# Malta Cross Bracelet
The first place belongs to it! Why?
First of all, this bracelet combines baroque style, exaggerated geometric shape and bright colors of gems, and its style is outstanding. It was unprecedented at that time and became one of the most representative accessories of Chanel.
Secondly, this bracelet is Ms. Coco's own favorite. If you look at her photos more, you can find their shadows.
Moreover, Ms. Coco also said that this pair of bracelets can be directly put on the cuffs of tweed coats because they are wide enough, and it is no problem to take them out in autumn and winter.
Although it was designed by 1937, Chanel has been carving this bracelet in various forms because it is so classic.
Maltese cross bracelet
12500
02
# Chain element
Chain accessories debuted in C position in the past two years. From glasses to shoes, if there is no chain, you are embarrassed to be called a fashionista.
Moreover, Chanel has moved the chain accessories to the show as early as the 1990s, which is also a classic element of being a master.
Although the gold chain design is simple, it is cool, even with the simplest shirt, it can be very sexy.
Senior players can also use styles of different lengths to stack them, which is very layered at once.
If you think the chain necklace is too exaggerated, you can look at the chain earrings, which can not only modify your face, but also be cool.
The combination of pearls and gold chains is also possible, and the femininity of pearls just balances the rough and wild chain.
Pearl bracelet
6800
Chain bracelet
5300
Chain earrings
5600
03
# Perfume bottle
Perfume bottle has always been a hot spot in Chanel medieval market.
Chanel began to reappear in recent years because of its popularity, and it was destined to become an explosion as soon as it went to the show.
Chanel no.5+classic leather chain, who can have a reason to resist!
Perfume bottle necklace
6500
Perfume bottle necklace
8300
Perfume bottle bracelet
8000
04
# Double C mark
Needless to say, double C!
You can think of Chanel when you see it. As a brand logo element, you give me a reason not to buy it!
Double c earrings
5000
Double c brooch
5800
The new season is very popular.
A few days ago, the Chanel 202 1 SS show came out. Everyone should have seen it.
The ready-made clothes of this big show are indeed a little more general than before, and I can't say what style it is.
The biggest trend of accessories is mini bags and waist chains.
Throughout the audience, the bag appeared as a super mini accessory at most. It is either hung on your wrist or hung around your neck as a pendant.
Some girls may ask, what can this bag hold? A: You can't pretend to be cute.
In addition, the waist chain has dominated the entire Chanel show as early as the 1990s, but the popularity of retro style in the past two years has blown the waist chain back.
As a pioneer in the waist chain industry, Chanel also played a lot of tricks. In particular, this year's multi-level overlapping wear did not make the overall shape look grandiose, but improved the exquisiteness.
If you want to sit firmly at the top of fashion next spring, your waist chain must be arranged!